Government of Western Australia / Road Safety Council: Neck
One click could change your future. Belt up.
Drive safe. Arrive safe.
Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries


10 comments
good try!
A bit complicated to understand.
But once understood, the message hits hard.
Good Job!!
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Amit Singh
BRAVO BRAVO BRAVO BRAVO BRAVO BRAVO
really? its not a great idea. works, but...
great idea.
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simple. direct. Dont understand why it would be "hard to understand"?.
www.garciarobles.net
No offense, but CAJU, you are the one without a clue...this is brilliant.
Yes.
No.
Great series with great impact. Stunning visual
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