Government of Western Australia / Road Safety Council: Neck

Government of Western Australia / Road Safety Council: Neck
Average: 7 (20 votes)

One click could change your future. Belt up.
Drive safe. Arrive safe.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries

10 comments

wildbore's picture
755 pencils
wildbore

good try!

getconnected2001's picture
993 pencils
getconnected2001

A bit complicated to understand.
But once understood, the message hits hard.
Good Job!!

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Amit Singh

Saatchi Makak's picture
248 pencils
Saatchi Makak

BRAVO BRAVO BRAVO BRAVO BRAVO BRAVO

caju's picture
122 pencils
caju

really? its not a great idea. works, but...

HowardRoark's picture
109 pencils
HowardRoark
HowardRoark's picture
109 pencils
HowardRoark

simple. direct. Dont understand why it would be "hard to understand"?.

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justmyopinion's picture
28 pencils
justmyopinion

No offense, but CAJU, you are the one without a clue...this is brilliant.

R. Rinaldi's picture
686 pencils
R. Rinaldi

Yes.

yun siang orangutan's picture
298 pencils
yun siang orangutan

No.

D.B.'s picture
66 pencils
D.B.

Great series with great impact. Stunning visual