Government of Western Australia / Road Safety Council: Neck

One click could change your future. Belt up.
Drive safe. Arrive safe.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries

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10 comments

wildbore's picture
wildbore
749 pencils

good try!

getconnected2001's picture
getconnected2001
989 pencils

A bit complicated to understand.
But once understood, the message hits hard.
Good Job!!

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Amit Singh

Saatchi Makak's picture
Saatchi Makak
248 pencils

BRAVO BRAVO BRAVO BRAVO BRAVO BRAVO

caju's picture
caju
123 pencils

really? its not a great idea. works, but...

HowardRoark's picture
HowardRoark
109 pencils
HowardRoark's picture
HowardRoark
109 pencils

simple. direct. Dont understand why it would be "hard to understand"?.

www.garciarobles.net

justmyopinion's picture
justmyopinion
28 pencils

No offense, but CAJU, you are the one without a clue...this is brilliant.

R. Rinaldi's picture
R. Rinaldi
686 pencils

Yes.

yun siang orangutan's picture
yun siang orangutan
298 pencils

No.

D.B.'s picture
D.B.
66 pencils

Great series with great impact. Stunning visual

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