Government of Western Australia / Road Safety Council: Back

One click could change your future. Belt up.
Drive safe. Arrive safe.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries

15 comments

the_executioner's picture
the_executioner
93 pencils

power

the Pun-isher's picture
the Pun-isher
228 pencils

Wow!!!Heavy shit

金合欢's picture
金合欢
64 pencils

It's a good idea.

fluffy's picture
fluffy
236 pencils

Great idea. I really like these. I would've dropped that first line of copy, because the ad already says it.

elmo141's picture
elmo141
32 pencils

genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius!

Get-a-Fix's picture
Get-a-Fix
351 pencils

Very, very powerful idea! Show stopper indeed!

Saatchi Makak's picture
Saatchi Makak
248 pencils

bravo bravo bravo bravo bravo bravo bravo

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I'd rather it stopped real, ordinary people passing by or flipping through a magazine and have THEM spread the word...

getconnected2001's picture
getconnected2001
987 pencils

A bit complicated to understand.
But once understood, the message hits hard.
Good Job!!

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Amit Singh

bemfica's picture
bemfica
25 pencils

not complicated at all. Mission accomplished! well done

robottttrockkkk's picture
robottttrockkkk
814 pencils
m í t i c o's picture
m í t i c o
676 pencils

Excepcional trabajo !!
---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

Cooky1257's picture
Cooky1257
16 pencils

All the accolades from supporters does little to hide
the fact it's the same idea 4 times and x-rays are an advertising cliche.
This is only average work.

liveinaday's picture
liveinaday
61 pencils

Brilliant!

D.B.'s picture
D.B.
66 pencils

The execution is brilliant! Great series with great impact

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