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Government of Western Australia / Road Safety Council: Back

Government of Western Australia / Road Safety Council: Back
Your rating: None Average: 7.8 (20 votes)

One click could change your future. Belt up.
Drive safe. Arrive safe.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Steve Lorimer, Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries

Comments

the_executioner's picture 95 pencils
the_executioner | Fri, 2008-05-09 05:22

power

the Pun-isher's picture 214 pencils
the Pun-isher | Fri, 2008-05-09 06:53

Wow!!!Heavy shit

金合欢's picture 64 pencils
金合欢 | Fri, 2008-05-09 06:55

It's a good idea.

自信的人是天才！

fluffy's picture 240 pencils
fluffy | Fri, 2008-05-09 07:27

Great idea. I really like these. I would've dropped that first line of copy, because the ad already says it.

elmo141's picture 18 pencils
elmo141 | Fri, 2008-05-09 07:44

genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius!

Get-a-Fix's picture 351 pencils
Get-a-Fix | Fri, 2008-05-09 07:55

Very, very powerful idea! Show stopper indeed!

Saatchi Makak's picture 248 pencils
Saatchi Makak | Fri, 2008-05-09 09:51

bravo bravo bravo bravo bravo bravo bravo

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Fri, 2008-05-09 14:53

I'd rather it stopped real, ordinary people passing by or flipping through a magazine and have THEM spread the word...

getconnected2001's picture 992 pencils
getconnected2001 | Fri, 2008-05-09 07:59

A bit complicated to understand.
But once understood, the message hits hard.
Good Job!!

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bemfica's picture 25 pencils
bemfica | Fri, 2008-05-09 09:23

not complicated at all. Mission accomplished! well done

robot-rock's picture 815 pencils
robot-rock | Fri, 2008-05-09 10:09

chevre!

[ http://eltubedeyou.blogspot.com ]

m í t i c o's picture 647 pencils
m í t i c o | Fri, 2008-05-09 10:29

Excepcional trabajo !!
---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

mikenfer's picture 5 pencils
mikenfer | Fri, 2008-05-09 12:20

Brilliant!

Cooky1257's picture 16 pencils
Cooky1257 | Sat, 2008-05-10 04:00

All the accolades from supporters does little to hide
the fact it's the same idea 4 times and x-rays are an advertising cliche.
This is only average work.

liveinaday's picture 59 pencils
liveinaday | Sat, 2008-05-10 05:39

Brilliant!

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