Government of the State of Santa Catarina: Sofa

Without dialog, your son stays close to drugs.

Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil
Creative Director: José Raimundo Padilha
Art Directors: Gustavo Menyou, Marcus Vinicius
Copywriters: José Raimundo Padilha, Marlon de Barros
Illustrator: BanditsGraphiks
Photographer: Marcelo Nunes
Published: May 2009

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7 comments

PERP's picture
PERP
433 pencils

.: look for the green giant on the label :.

tirthomitro's picture
tirthomitro
2722 pencils

sorry...
with all due respect to the thought -- the conceptualization,
the art, the copy and the execution - everything's SOOOOO S#@!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

From who's point of view is this coming from?

jonybeta's picture
jonybeta
364 pencils

This agency has solid portfolio, love the idea and the art direction

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

mediajunkie's picture
mediajunkie
26 pencils

i like this one - it says cold, isolated and and out-of-touch - both as cause, and effect

Leland's picture
Leland
95 pencils

Very much like this one http://adsoftheworld.com/media/print/treehouse_table

Like the autism ad, the visual is showing him out of reach, not closer to drugs as the copy says.

Guest's picture
Guest

I am sure the copy is better in Portuguese

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