Government of the State of Santa Catarina: Sofa
Without dialog, your son stays close to drugs.
Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil
Creative Director: José Raimundo Padilha
Art Directors: Gustavo Menyou, Marcus Vinicius
Copywriters: José Raimundo Padilha, Marlon de Barros
Illustrator: BanditsGraphiks
Photographer: Marcelo Nunes
Published: May 2009


7 Comments
http://adsoftheworld.com/media/print/treehouse_bed
??
.: look for the green giant on the label :.
sorry...
with all due respect to the thought -- the conceptualization,
the art, the copy and the execution - everything's SOOOOO S#@!
they showed me a picture & i laughed
dignity has never been photographed
From who's point of view is this coming from?
This agency has solid portfolio, love the idea and the art direction
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
i like this one - it says cold, isolated and and out-of-touch - both as cause, and effect
Very much like this one http://adsoftheworld.com/media/print/treehouse_table
Like the autism ad, the visual is showing him out of reach, not closer to drugs as the copy says.
I am sure the copy is better in Portuguese