Government of the State of Santa Catarina: An ace never forgets protection
An ace never forgets protection. Wear condom even after 50.
Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil
Creative Director: José Raimundo Padilha
Art Directors: Gustavo Menyou, Marcus Vinicius
Copywriters: José Raimundo Padilha, Marlon de Barros
Photographer: Proforma
Published: May 2009


7 Comments
Really an ACE
RAM KATE
ace of corny-ness!!
so pathetic. so much helplessness of the creative -
everything's showing.
c'mon guys... this coulda' been, like... so far out!
they showed me a picture & i laughed
dignity has never been photographed
catchy
Saidu Karinga
The Idiot
http://saidukaringa.yolasite.com/
I thought that was Bill Clinton at first...
+++
"I love some things, and don't love some other things."
Why Bill Clinton? Cigars dont get HIV.
Can't believe this stuff came out of Brazil...I'm not taking back my compliments as yet. I still respect them 'cause I know their stock of such stuff are few and far between.
The imagery here is incredibly cliche especially in the ad world.