Government of Alberta, Office of Traffic Safety: Bus safety

Government of Alberta, Office of Traffic Safety: Bus safety
Average: 8 (65 votes)

It shouldn't be this dangerous.
Stop for flashing red lights.

Advertising Agency: Calder Bateman, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Project Manager: Jessica Handjiev
Account Coordinator: Cheryl Meger
Photographer: Curtis Trent
Producer: Peter Sykora

11 comments

CuriousPencil's picture
4317 pencils
CuriousPencil

Fantastic. Not seen this use of a crossing before, nicely done.

CrackerJackWorks's picture
7977 pencils
CrackerJackWorks

Fantastic.

Jishushika's picture
20 pencils
Jishushika

Definitely an eye-catcher, but not quite sure if print is the right (or only) media for this ad's message. I could definitely see this having an impact in the Outdoor arena.

morse's picture
11501 pencils
morse

Very strong idea. Very convincing ad.

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pitted prunes's picture
218 pencils
pitted prunes

good idea. however, bad retouch on the cliff; looks flat. i had to look closely to get what it was.

Lazarus's picture
1392 pencils
Lazarus

No.

LeeHarvey's picture
3067 pencils
LeeHarvey

Cool.

barcreativo.com's picture
2752 pencils
barcreativo.com

the ideas is good ... the art director is bad

CuriousPencil's picture
4317 pencils
CuriousPencil

Really coming on with those pencils, ainchya.

The Mad Adder's picture
212 pencils
The Mad Adder

Great copy, great visual, highly impressive!

skeMaMen's picture
426 pencils
skeMaMen

With building / school would be more effectively... in this case, children goes to picnic or what...?!

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