Government of Alberta, Office of Traffic Safety: Bus safety

It shouldn't be this dangerous.
Stop for flashing red lights.

Advertising Agency: Calder Bateman, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Project Manager: Jessica Handjiev
Account Coordinator: Cheryl Meger
Photographer: Curtis Trent
Producer: Peter Sykora

12 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Fantastic. Not seen this use of a crossing before, nicely done.

Jishushika's picture
Jishushika
20 pencils

Definitely an eye-catcher, but not quite sure if print is the right (or only) media for this ad's message. I could definitely see this having an impact in the Outdoor arena.

morse's picture
morse
15922 pencils

Very strong idea. Very convincing ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
216 pencils

good idea. however, bad retouch on the cliff; looks flat. i had to look closely to get what it was.

Lazarus's picture
Lazarus
1502 pencils

No.

LeeHarvey's picture
LeeHarvey
3045 pencils

Cool.

luispiter's picture
luispiter
2756 pencils

the ideas is good ... the art director is bad

CuriousPencil's picture
CuriousPencil
4227 pencils

Really coming on with those pencils, ainchya.

The Mad Adder's picture
The Mad Adder
212 pencils

Great copy, great visual, highly impressive!

skeMaMen's picture
skeMaMen
428 pencils

With building / school would be more effectively... in this case, children goes to picnic or what...?!

>>> Designed to be signed...

metis's picture
metis
413 pencils

Great.

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