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Government of Alberta, Office of Traffic Safety: Bus safety

Government of Alberta, Office of Traffic Safety: Bus safety
Your rating: None Average: 8 (65 votes)

It shouldn't be this dangerous.
Stop for flashing red lights.

Advertising Agency: Calder Bateman, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Project Manager: Jessica Handjiev
Account Coordinator: Cheryl Meger
Photographer: Curtis Trent
Producer: Peter Sykora

11 Comments

CuriousPencil's picture 4273 pencils
CuriousPencil | Sun, 2011-01-16 08:51
9

Fantastic. Not seen this use of a crossing before, nicely done.

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Sun, 2011-01-16 09:59
10

Fantastic.

Twitter   Facebookreelance... http://www.crackerjackworks.com

Jishushika's picture 20 pencils
Jishushika | Sun, 2011-01-16 11:36

Definitely an eye-catcher, but not quite sure if print is the right (or only) media for this ad's message. I could definitely see this having an impact in the Outdoor arena.

morse's picture 8826 pencils
morse | Sun, 2011-01-16 17:19
9

Very strong idea. Very convincing ad.

What hath God wrought

pitted prunes's picture 218 pencils
pitted prunes | Mon, 2011-01-17 01:35

good idea. however, bad retouch on the cliff; looks flat. i had to look closely to get what it was.

Lazarus's picture 1304 pencils
Lazarus | Mon, 2011-01-17 03:08

No.

LeeHarvey's picture 3087 pencils
LeeHarvey | Mon, 2011-01-17 05:57
7

Cool.

barcreativo.com's picture 2752 pencils
barcreativo.com | Mon, 2011-01-17 12:12

the ideas is good ... the art director is bad

www.barcreativo.com

CuriousPencil's picture 4273 pencils
CuriousPencil | Tue, 2011-01-25 20:34

Really coming on with those pencils, ainchya.

The Mad Adder's picture 200 pencils
The Mad Adder | Fri, 2011-01-28 06:50
10

Great copy, great visual, highly impressive!

skeMaMen's picture 388 pencils
skeMaMen | Tue, 2011-03-08 09:41

With building / school would be more effectively... in this case, children goes to picnic or what...?!

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