GOtv: Turn-on

Turn-on decoder, not her. More TV. Less babies.

For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; "a wife is the last hope of a poor man" a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine's day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.

Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Creative Director: Abolaji Alausa
Art Director: Ayotunde Ishola
Copywriter: Owolawi Seyi
Associate Creative Directors: Babatunde Adebola, Yemi Arawore
Deputy Creative Director: Dele Ariyo
Published: March 2014

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damnson's picture
3891 pencils


Pete R.'s picture
Pete R.
1467 pencils

Hah, interesting. Sex is the competition to TV in Nigeria?

Art & Illustration

Marcao's picture
2234 pencils

I smell a bad Nigerian scam.

chidi's picture
170 pencils

NO! NO! poor execution. Based on the text/ motives behind this ad; many issues can be raised. Example, the demographics described above would find it difficult to generate power to "Turn-on" their TV sets. Also, the campaign is not targeted at those demographics.

kleenex's picture
26914 pencils

not good at all.

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