March 2014

For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; "a wife is the last hope of a poor man" a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine's day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.

Print advertisment created by Noah's Ark Creative, Nigeria for GOtv, within the category: Media.

Turn-on decoder, not her. More TV. Less babies.

Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Creative Director: Abolaji Alausa
Art Director: Ayotunde Ishola
Copywriter: Owolawi Seyi
Associate Creative Directors: Babatunde Adebola, Yemi Arawore
Deputy Creative Director: Dele Ariyo

Comments (5)

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Highest Rated

kleenex's picture
Activity Score 48087

not good at all.

damnson's picture
Activity Score 11517


An axe murderer of ads.

Pete R.'s picture
Pete R.
Activity Score 3412

Hah, interesting. Sex is the competition to TV in Nigeria?

Marcao's picture
Activity Score 3029

I smell a bad Nigerian scam.

chidi's picture
Activity Score 176

NO! NO! poor execution. Based on the text/ motives behind this ad; many issues can be raised. Example, the demographics described above would find it difficult to generate power to "Turn-on" their TV sets. Also, the campaign is not targeted at those demographics.

kleenex's picture
Activity Score 48087

not good at all.