GOtv: Switch

Press channels, not positions. More TV. Less babies.

For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; "a wife is the last hope of a poor man" a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine's day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.

Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Creative Director: Abolaji Alausa
Art Director: Ayotunde Ishola
Copywriter: Owolawi Seyi
Associate Creative Directors: Babatunde Adebola, Yemi Arawore
Deputy Creative Director: Dele Ariyo
Published: March 2014

1 comment

chidi's picture
chidi
170 pencils

The idea behind using sexuality to sell ads, may not work all the time.

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