Press channels, not positions. More TV. Less babies.
For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; "a wife is the last hope of a poor man" a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine's day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.
Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Creative Director: Abolaji Alausa
Art Director: Ayotunde Ishola
Copywriter: Owolawi Seyi
Associate Creative Directors: Babatunde Adebola, Yemi Arawore
Deputy Creative Director: Dele Ariyo
Published: March 2014