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Published/Aired: 
March 2014
Description: 

For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; "a wife is the last hope of a poor man" a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine's day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.

Press channels, not positions. More TV. Less babies.

Advertising Agency: Noah's Ark Communications, Lagos, Nigeria
Creative Director: Abolaji Alausa
Art Director: Ayotunde Ishola
Copywriter: Owolawi Seyi
Associate Creative Directors: Babatunde Adebola, Yemi Arawore
Deputy Creative Director: Dele Ariyo

Comments (1)

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Highest Rated

chidi's picture
chidi
Activity Score 176

The idea behind using sexuality to sell ads, may not work all the time.

chidi's picture
chidi
Activity Score 176

The idea behind using sexuality to sell ads, may not work all the time.

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