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Published/Aired: 
December 2011
Description: 

The Berlin Film Festival has its bear. Cannes owns their lion. Göteborg International Film Festival, ranked as one of the 10 most important film festivals in the world, would soon get their dragon. For over 30 years this untapped resource has played a passive role in the festival’s logo. Now it was time to share the upcoming happy occasion with the world. And what could be a more suitable presentation than to invite everyone into the nursery? With the birth of the dragon fast approaching, Göteborg International Film Festival is on the precipice of a new era. The era of the dragon.

New films, new faces, new talent

Print advertisment created by SCP, Sweden for Göteborg International Film Festival, within the category: Recreation, Leisure.

Advertising Agency: SCP Göteborg AB, Sweden
Creative Director: Tommy Östberg
Copywriter: Staffan Dempe
Art Director: Birgitta Grönlund
Illustrator: Thomas Feiner / Digital Art

Comments (7)

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Highest Rated

cortneigh's picture
cortneigh
Activity Score 45

I think this is really good, could have a couple changes, personally I don't see why people aren't liking this.

Mytwocents's picture
Mytwocents
Activity Score 285

Very weak idea. Retouch is not bad though.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Art 1. Idea 0.

The Jobless Writer
Will Think for Salary

kleenex's picture
kleenex
Activity Score 45874

I agree with you.

Lazarus's picture
Lazarus
Activity Score 1536

Meh.

shahidali's picture
shahidali
Activity Score 4069

Seriously???

shahid

Hadrons's picture
Hadrons
Activity Score 6017

o.k. for a start

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

cortneigh's picture
cortneigh
Activity Score 45

I think this is really good, could have a couple changes, personally I don't see why people aren't liking this.

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