Göteborg International Film Festival: Dragon embryo

New films, new faces, new talent

The Berlin Film Festival has its bear. Cannes owns their lion. Göteborg International Film Festival, ranked as one of the 10 most important film festivals in the world, would soon get their dragon. For over 30 years this untapped resource has played a passive role in the festival’s logo. Now it was time to share the upcoming happy occasion with the world. And what could be a more suitable presentation than to invite everyone into the nursery? With the birth of the dragon fast approaching, Göteborg International Film Festival is on the precipice of a new era. The era of the dragon.

Advertising Agency: SCP Göteborg AB, Sweden
Creative Director: Tommy Östberg
Copywriter: Staffan Dempe
Art Director: Birgitta Grönlund
Illustrator: Thomas Feiner / Digital Art

7 comments

Mytwocents's picture
Mytwocents
194 pencils

Very weak idea. Retouch is not bad though.

Roger Keynes's picture
Roger Keynes
5498 pencils

Art 1. Idea 0.

Will Think for Salary

kleenex's picture
kleenex
32266 pencils

I agree with you.

Lazarus's picture
Lazarus
1538 pencils

Meh.

shahidali's picture
shahidali
4067 pencils

Seriously???

shahid

Hadrons's picture
Hadrons
5991 pencils

o.k. for a start

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

cortneigh's picture
cortneigh
45 pencils

I think this is really good, could have a couple changes, personally I don't see why people aren't liking this.

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