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The other side of news, 3

Agency: 
Published/Aired: 
September 2010
Description: 

Art Director: Carlos Jesus del B.

Advertising Agency: Soul Fast Advertising, Uruguay
Creative Director: Marcel Colera
Copywriters: Sergio Bua, Dino Andino, Mariah De la Costa, Cesar Romero
Photographer: Videotoy

Comments (27)

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Highest Rated

dnunciate's picture
dnunciate
Activity Score 2

OH OHO I recognize these pictures are of my friend and artist Mandrake and I know his work in Brazil, and here's proof that the work and goals:
http://www.freakingnews.com/Celebrities-Upside-Down-Pictures--2433-0.asp

Guest's picture
Guest

Pack your bag for Cannes guys!!!

Just love it.

Guest's picture
Guest

LOL

Guest's picture
Guest

I'm not sure about the packshot but the idea is FANTASTIC. Lovely photoshop work also.

Guest's picture
Guest

it's one show gold pencil. no doubt!

Cheerriiee's picture
Cheerriiee
Activity Score 952

i dont know..

Hibon's picture
Hibon
Activity Score 3736

Bad photoshop all of them. Interesting idea.

Simple ideas are the best !

Guest's picture
Guest

What a photoshop blunder! The coke line /moustache is missing.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't like it and it's not an interesting idea it's just a word joke "other side"

Guest's picture
Guest

Interesting idea but not relevant.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The Family Guy?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

the other side of wtf?

The Jobless Writer
Will Think for Salary

ssguixi's picture
ssguixi
Activity Score 213

u r gay - homer simpson

Guest's picture
Guest

Hey man, they made first.

Gearbox's picture
Gearbox
Activity Score 116

Bam! Images stolen.

And nobody can say "Maybe they DID make the image for the contest, as well as using it in the ad" because they used images credited to different people. And the idea wouldn't be original anyways -- it was the contest originator's concept.

Maybe the creators of the ad work for FreakingNews, created the concept, and entered it themselves under fake names. Or maybe they just stole the whole thing.

silvi's picture
silvi
Activity Score 4172

I don´t like ir very much. The retouch Looks weird.

gonndo's picture
gonndo
Activity Score 1094

4 copywriters for this campaign????????????
Wow...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Chuck Hannok's picture
Chuck Hannok
Activity Score 6

Yep. One to write "The". Second one "Other". A third to write "Side Of". And finally, the last one to finish it off with "News". There you go, mate.

Chuck Hannok's picture
Chuck Hannok
Activity Score 6

Yep. One to write "The". Second one "Other". A third to write "Side Of". And finally, the last one to finish it off with "News". There you go, mate.

Guest's picture
Guest

Dino Andino is the best copywrither in uruguay. He has won 2 cannes lions grand prix. Stop saying bullshit.

Guest's picture
Guest

With people like Lindsay, there's only one type of news: DUI, drugs, rehab, jail, bail, fanny flash.

Guest's picture
Guest

really bad , i dont like the idea. and done .

Colish's picture
Colish
Activity Score 146

Awesome!

Guest's picture
Guest

Fuck! this is great!

Dzsoi's picture
Dzsoi
Activity Score 8114

Other side of news??? Really? This thought has been explored many time before and much more deeper & better than this. This is a piece of sh*t, I am sorry.

Guest's picture
Guest

100% TRUCHO, no existe ni la agencia ni el anunciante. #FAIL Doesn´t exist neither the agency or the client in the country.

dnunciate's picture
dnunciate
Activity Score 2

OH OHO I recognize these pictures are of my friend and artist Mandrake and I know his work in Brazil, and here's proof that the work and goals:
http://www.freakingnews.com/Celebrities-Upside-Down-Pictures--2433-0.asp

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