Advertisement
Published/Aired: 
August 2010
8966
Description: 

Print advertisment created by Miami Ad School, Spain for Gorilla Super Glue, within the category: Industrial, Agriculture.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: Victor Javier Blanco

Comments (17)

Log in or register to post comments
Billoughsby's picture
Billoughsby
Activity Score 5142

Nice.

That's it.

Guest's picture
Guest

get a life billoughsby, stop saying you LOVE every stupid ad

Billoughsby's picture
Billoughsby
Activity Score 5142

Guest = troll. Thanks for the laugh.

That's it.

Guest's picture
Guest

Don't get the h2o oil think....please can someone else comment then Billoughsby ( probably this guy is a friend who like boring ideas)

Billoughsby's picture
Billoughsby
Activity Score 5142

Wrong and wrong again.

--Why are the trolls so threatened by this series? It's really showing.

That's it.

Guest's picture
Guest

I like the idea, but I don't think it's being used for the right product.

Guest's picture
Guest

Best one!

Guest's picture
Guest

I know these guys, They are really good!

aji pam's picture
aji pam
Activity Score 94

idea, AD.. nothing new

Guest's picture
Guest

Nice art direction, but for me it falls short because there's no truth to any of these executions: you don't use glue to join things that are opposites, you use glue to put things back together.

Water + Oil don't go, neither does Black + KKK. The idea is there, the art direction is nice, but it's not the product truth.

aj_stone1981's picture
aj_stone1981
Activity Score 482

I get the idea of things being together which normally wouldn't at all, but it's not actually telling me anything i can believe. Can it stick water to oil? No. The ideas feel a bit 'first thought'. The ideas are so surreal that i don't believe them, and don't believe in the product. This didn't leave me thinking "wow that must be good glue" it left me thinking "that would never ever work". Think on a bit further. What are the benefits of being able to glue two things together that don't go together normally? What's good or cool about putting together an IBM and a Mac? Or oil and water? Show me a benefit?

Guest's picture
Guest

I gonna go ahead and say you are being "that guy" and over-analyzing the shit out of this clever campaign/

Guest's picture
Guest

It's not clever if it doesn't make sense. Then it's nonsensical.

Billoughsby's picture
Billoughsby
Activity Score 5142

It makes sense to most of the commentators; look at the entire series and comments.

There's an idea here, very concisely -- I would even say "purely" -- communicated. For most of us, it is an instant read, instant "got the joke". That's at least one species of good advertising.

For the intended target, the benefit of gluing two totally dissimilar things together is obvious: being able to glue plastic to wood, glass to metal, etc. If you own a home, you get it.

People are picking at this, not even thinking too hard.

That's it.

Dzsoi's picture
Dzsoi
Activity Score 8512

Same here. Why would you write an example that is non-sense? To stir up a mediocre idea (look, they have split the common letter in those words, wow!)? Doesn't make it good I can tell you. Keep thinking.

Guest's picture
Guest

The ad is not real. It belongs to a student. Not real things doesn´t exist. The advertising´s new blood works in agencys as trainees, not in a ad school!!!!

Yarp's picture
Yarp
Activity Score 385

The idea is there, but the executions are way off. It's not simple, it's confusing. How and why would you glue water and oil? More importantly Gorilla Glue can't do that. Anyone, including CDs, looking at the ad will think "scam" first and flip the page.

Featured Content

Latest Collections

Advertisement