Gorilla Ladders: Outdoors

Take the ground with you.
To find out more about our full range of ladders.
Visit gorillaladders.com.au or call 1300 362 393

Advertising Agency: Showpony, Adelaide, Australia
Creative Director: Parris Mesidis
Art Director: Manuela Ortiz
Copywriters: Andrew Bensley, Parris Mesidis
Photographer: Gary Sheppard
Published: September 2010

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27 comments

dadada's picture
dadada
1719 pencils

Not sure about the idea, it would work better if the benefice was safety or non-skid, but here the benefice is not obvious.

the packshot could be better if isolated from the visual

Everybody is creative, be yourself.

m.guney's picture
m.guney
67 pencils

A little more simple explanation would have been better.

Guest's picture
Guest

I think these are actually pretty good. And they do allude to safety and non-skidding... when you're on these ladders, it's as stable as the ground - you just happen to be at the height you need to be.

atb2005's picture
atb2005
13567 pencils

This is one of those campaigns that are pointlessly original. I would have made just the top step of the ladder look like ground. That said, I like the name of the agency, Showpony.

Guest's picture
Guest

that's why you will never have work submitted on here. My Account Service senses are screaming

atb2005's picture
atb2005
13567 pencils

Exactly.

Guest's picture
Guest

i think this is a very good ad. and i don't see how it could be difficult to get what they wanted to convey... stability, that is. :)
i agree with dadada, tho, about isolating the ladder-thingy

ie06gg's picture
ie06gg
132 pencils

A similar and a better idea have already been done and for ladders too. It was one or a couple years ago I've read in communication arts advertising annual. Where the whole elevation of the ground is increased instead of just a patch of it.

It's easier to criticize than to create.

Guest's picture
Guest

like it

thedesignaddict's picture
thedesignaddict
5340 pencils

The line doesn't resolve the proposition clearly enough. I can imagine that most people will not understand these ads.

Cheerriiee's picture
Cheerriiee
952 pencils

You Bet.

Guest's picture
Guest

love it.

Guest's picture
Guest

Love it. Cool idea and cool photography

Guest's picture
Guest

Simple idea executed brilliantly. I think the rest of you need to get back to Account service

Roger Keynes's picture
Roger Keynes
5497 pencils

Suit BAM!!!

Will Think for Salary

Guest's picture
Guest

Sweet. Pens down

Guest's picture
Guest

Cool... it deals straight with the main problem people have with the ladders... you can also see the relief on the guy's face.. and their body language. :)

VINICIUS SERPA's picture
VINICIUS SERPA
34 pencils

TREE?

crow's picture
crow
30 pencils

I think it works.

mark3r's picture
mark3r
1940 pencils

Nice little campaign here, some problems with layout and keeping the legibility...

:::MARK3R:::

Roger Keynes's picture
Roger Keynes
5497 pencils

Kewell.

Will Think for Salary

Guest's picture
Guest

love it.

Guest's picture
Guest

That's wiggiddy, wiggiddy, wiggiddy wack. Best piece i've seen for a while. prefer this one to the interior, but both rock

Guest's picture
Guest

You really should talk to some experts first. cutting a limb that size will obviously drop with considerable impact, and more than likely roll towards the ladder sending the worker to the ground closely followed by the chainsaw. Professional Consideration gives credabilty, this ad will only atract DIY wantabes, sorry

aRianna_.'s picture
aRianna_.
281 pencils

I like the slogan "the the ground with you". that's about it.

zuhyune's picture
zuhyune
64 pencils

well, this idea is good. but This Looks Dangerous
It's seems to have taken UFO

today is the last day

Dzsoi's picture
Dzsoi
5269 pencils

This headline is really really junior. Don't say what's on the visual - explain it. Like "Stand stable wherever you have to" or anything else, just don't say 'ground' - we all see it.

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