Chris's picture
1985 pencils

whats with the grey?

why not make it look like a real sign.

ambidextrous's picture
44 pencils

yes same question ?

act's picture
535 pencils

because it's cheap, easy to make or simply just a sign of bad direction.

johann.s's picture
112 pencils

hm ........

oakl3's picture
39 pencils

yea wats with the grey. Its a vehicle right, then show it to me! Nothing stunning. If there was an idea, i guess it would take the audience a long time to catch it.

Desi's picture
1052 pencils

art nice. idea overdone.

njae's picture
68 pencils

i like this. and without a doubt paste-on-wall worthy.

Daryllee's picture
56 pencils

I dun understand it

djcool's picture
22 pencils

The whole idea, i think, is that the jeep is being driven i an area where Gorillas reside, which is obviously a jungle. They're just trying to tell us how rugged the jeep is. Nice idea, but bad execution.

Doing what I do best!

boglo's picture
14 pencils

Nice ad. The idea is quite apparent if u ask me. I don't mind the grey either. If it was done full colour u'd get people saying it looks familiar and old. It think it's a minimalist and confident approach.
thumbs up from me.

saman's picture
50 pencils

I`m agree with u boglo, and I love the idea and execution.

popdistortion's picture
1592 pencils

Seeing that everyone is wondering why it is grey this ad has already prooven its point. It's different. Unexpected.
Why bore the viewer with something realistic looking? I like this ad because it is grey! The idea is solid and the strategy is completely on target and very Jeep. Great job, I salute you!

atulspande's picture
180 pencils

gray is looking good but is that revelant?

Skor's picture
208 pencils

The fact that it is in Grey is irrelevant I feel, cos at the end, everyone knew exactly what it was. It's a roadsign
and everyone got that part.

apfelbutzen's picture
44 pencils

hmmmm....i'm not really stunned.

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