Google: Ring

Art Director: Victor Holanda
Copywriter: Zeca de Oliveira

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19 comments

Tchabana's picture
Tchabana
103 pencils

heheheh! funny!!!

ginu's picture
ginu
140 pencils

Direct... really like the way they put the caption.... good work....

Guest's picture
Guest

Why google needs ads? Isnt that waste of time, bedsides that it is really easy client. They could show sthg hillarious!

tantrik_indian's picture
tantrik_indian
953 pencils

Is this an ad by an agency for Google? One may still not find it. I would suppose the word "Ring" should be in the search box. And the tag line - shouldn't it be elsewhere in the ad?

~~this paranoid survived!~~

premc's picture
premc
917 pencils

gud one !
7.5/10

radical

sirvan's picture
sirvan
29870 pencils

Really... this is about finding oft lost items, like rings and keys and remotes? And that relates to online search how?

Sorry guys, these are well-done, but way, way off.

+++

"I love some things, and don't love some other things."

Gearbox's picture
Gearbox
120 pencils

Did a student make these?

Guest's picture
Guest

Sirvan, you're crazy, man.

Amazing ad. Congratulations guys.

tsea's picture
tsea
123 pencils

Oh, you can find stuff with Google. What an insight! C'mon guys.

Punch's picture
Punch
614 pencils

Totalmente de acuerdo contigo. El recurso de objetos perdidos no tienen nada que ver con el sistema de búsqueda de Google. En cuanto a la dirección de arte, la elección de los ambientes blancos me parece certero, y los retoques o montajes, se nota que están fuera de contexto. Ni siquiera por ahi me la creo.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

your guys' photoshop really needs some work

Guest's picture
Guest

Nice simple ads, although they don't really work. I'll go with this being spec work.

elnietodeNicho's picture
elnietodeNicho
360 pencils

DONE!
3 years ago I saw the same ad from Argentina, same concept, execution, idea and art direction. It was student work, and I think this is too. Coincidence? The link, coming soon.

- how many points should I get to avoid the word verification?

theoldman_son's picture
theoldman_son
319 pencils

Photoshop and english lessons needed.

Guest's picture
Guest

Simple, clear and intelligent. Great exercise in simplification. Ads for google could go anywhere. I love these have stayed true to s simple, clear minded thought.

Guest's picture
Guest

i love these too litrl ads LOL :)

Catwah's picture
Catwah
58 pencils

'Find more easily'? I think that's a poor line. Could have been written better.

Guest's picture
Guest

similar ads done for (I think for philips lights) where a huge eye lens had been shown on the floor. a huge needle under bed

Guest's picture
Guest

Could there possibly be an easier way to find such obvious things. Yes, Google!

Love these ads from concept to copy and execution.

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