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vurtomatic's picture
vurtomatic
364 Activity Scores

Sure, as market leader you can afford to take the higher ground ...

But let me ask you: Yahoo finds things too. Why do you use Google? If two products find things, why choose one over the other?

All sodas offer refreshment. Coke offers Happiness, or the Coke side of life--it offers something more than refreshment. Should Coke dilute itself by bringing itself down to the level of any refreshing liquid? How does that differentiate Coke? Kodak doesn't offer colour, it offers a moment worth remembering/saving (Sony Bravia offers colour). Does Post It = Remember It, or the security of knowing something is there WITHOUTremembering it? If you remembered it, why use Post It?

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