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Did you mean Battleship?

Agency: 
Published/Aired: 
October 2010
65733
Description: 

Print advertisment created by Grey, Turkey for Google, within the category: Electronics, Technology.

Did you mean? Battleship

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Ergin Binyıldız, Mustafa Baripoğlu
Copywriters: İlhami Duman, Azat Gül, Yiğit Ayvazoğlu
Art Directors: Can Pehlivanlı, Nezih İçöz, Sungu Hacışabanoğlu
Account Director: Aylin Sönmezer
Production Company: Alphadog

Comments (81)

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Highest Rated

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Künye şampiyonlar ligi :)

gioborde's picture
gioborde
Activity Score 1387

jajaj, like it

GiBo

Jhyn_Levice's picture
Jhyn_Levice
Activity Score 516

Nice one ! Very funny

sirvan's picture
sirvan
Activity Score 29860

SCAM SCAM SCAM SCAM SCAM.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Would you be kind enough to post a link?

ivan's picture
ivan

Scam means wasn't released for real. It doesn't mean copy copy copy. ;)

LeroyChristian's picture
LeroyChristian
Activity Score 392

was it actually released?

ivan's picture
ivan

Yes, google confirmed it. See the link way below.

Guest's picture
Guest

These aren't a scam, they actually did run

Floristo's picture
Floristo
Activity Score 47

Very good!!

mralanjones's picture
mralanjones
Activity Score 260

It's the ultimate scam but I still like it.

Bugswalker's picture
Bugswalker
Activity Score 4

jajajajaja so nice and funny.....cutural data = a knife on her leg jajajaja

ExoCr's picture
ExoCr
Activity Score 2

Would love to see a complete campaign.

Guest's picture
Guest

Scam? Just show me something similar.

mralanjones's picture
mralanjones
Activity Score 260

A scam doesn't mean it's copied.

Guest's picture
Guest

aahhh... loved it..

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19533

Not bahahahahad.

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

Hahaha, Likely a scam but pretty funny. Make me want to think of more.

prabhjot's picture
prabhjot
Activity Score 6

nothing more a good ad expect .

Guest's picture
Guest

hilarious

CommandZ's picture
CommandZ
Activity Score 2498

Man you could campaign the hell out of this approach.

Tagoartwork's picture
Tagoartwork
Activity Score 29

jajaja very funny!

ambareesha's picture
ambareesha
Activity Score 253

ha ha :) better than those 2

- @mbi

Girlfireice's picture
Girlfireice
Activity Score 254

ha ha.. good one

Advert Norton's picture
Advert Norton
Activity Score 26

excellent

Guest's picture
Guest

Word correction feature isn't even an exclusive feature for google...It's sad how they missed the better features of google such as keeping a track on your searches so it knows what results are you looking for...

wildbore's picture
wildbore
Activity Score 749

superb!

Ramezani's picture
Ramezani
Activity Score 315

This is the perfect idea for a social media campain. Showing a funny idea like this. And in the scond phase involvement of the target group to have other ideas for this campain for a competition. Friends can vote etc... this would make this 10 times better.

Guest's picture
Guest

Like these

shortafella's picture
shortafella
Activity Score 1063

fuckin funny and great idea. respect

Guest's picture
Guest

lol 'Battle Sheep' ...pretty scam.

Guest's picture
Guest

YES !!! this is great !

Dzsoi's picture
Dzsoi
Activity Score 8490

It's a cute joke, I like it as a joke... but it has won an award Golden Drum and I don't like that.

Guest's picture
Guest

I like it al lot, but it is a Scam. Definately a scam. Google doesn't advertise and definately not landscape... A pitty that work like that get's awarded, just like 30% of the work at Cannes... in my opinion advertising isn't only about coming up with ideas. It's also about selling them to your client...

sirvan's picture
sirvan
Activity Score 29860

Here here.

The problem with our industry is we have 2 industries: 1) that pays the bills, and tries to do the best work for their clients under constraint, and 2) people that produce SCAM work, win awards, get new jobs, and become the bosses of the people in group #1. And then they lost the business, and everyone shuffles around.

This is a nice little piece. It made me chuckle. But it's not advertising. It's art.

+++

"I love some things, and don't love some other things."

Corbeen's picture
Corbeen
Activity Score 1093

Everyone knows that. I don't know why are u nervous. Its a part of the industry. And its part from every Industry not only in advertising. In cars there are conceptuallists , they make concept cars , nobody of us are driving those concept cars but yet, they become bosses to the ones who are producing the millions, every industry depend from the dreamers not from the money makers. Every industry is like that. And if u ask me is good that is like that , it gives u the force to runn out from the cliche of doing something. Take any industry in the world and see for the "dreamers" or artists inside. They are always there. When Toulouse Lautrec entered to the lithography printing house in the beginning of the 19th century to make the moulin rouge prints, the professionals inside they thought he was crazy, nowadays that method of printing is a part of every graphic school program
So ur theory that this is art is true, but its not wrong to do it. And if u ask me is better to have a boss who is an artist.

paumarques's picture
paumarques
Activity Score 1312

ja ho havia vist abans. Semblen trutxos!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

zarkos's picture
zarkos
Activity Score 944

Hahahahaha! This is great!

ivan's picture
ivan
sirvan's picture
sirvan
Activity Score 29860

Hmmm.

I would bet that it went like this:

AD: "Ooooh! I have a great idea for Google!"
CD: "Wow, that IS great! I'll get the agency to produce it and we'll "sell" it to Google!"
GOOGLE TURKEY: "Let us get this straight… you'll GIVE us the ad, PRODUCE IT and RUN it for FREE, all if we "let" you use our name? SURE!"

Obviously that would all be said in Turkish.

That's how it often works, especially in secondary and tertiary markets, where the "clients" are merely regional managers (remember DDB Brazil and the WWF?).

+++

"I love some things, and don't love some other things."

Reality Check's picture
Reality Check
Activity Score 2539

If it ran, it ran. End of story.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

@ Sirvan

Dear Mr. Jaded,

This ad ran, AND was done for one of the biggest corporations out there. Full stop.

You call this a 'scam' ad? Why? Because it's good? Your comment is oozing with the frustrations of an ad-jockey who is incapable of delivering + selling his client the good stuff.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

No matter, end results are the same. Kudos to the agency for releasing this as a great idea, and kudos to Google for putting their name to it, and realising that trying to shush it would give the agency more props. Win-win to all.

Apart from those poor battlesheep.

Guest's picture
Guest

I love it!

Guest's picture
Guest

HaHaHaHa...I like it

Guest's picture
Guest

Wow! People actually love this campaign? Not to belittle any one or anything like that but judging from the comments I would guess only one or two people actually work in the ad industry. I do not see what's so amazing about this campaign or this ad in general. The funniest thing of all is that it defeats the whole purpose of what it is promoting. Search for battlesheep on Google and see what I mean. Now THAT is funny! LOL!

Prime83's picture
Prime83
Activity Score 497

Trucho

McGrot's picture
McGrot
Activity Score 89

Excelente.

Guest's picture
Guest

excellent

Guest's picture
Guest

Excellent. Sirvan, you seem very angry. And it looks like all your brilliant advertising ideas get killed. Perhaps you should move to Istanbul!!!!

Guest's picture
Guest

my fave. LOL.

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