Google: Did you mean Battleship?

Did you mean? Battleship

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Ergin Binyıldız, Mustafa Baripoğlu
Copywriters: İlhami Duman, Azat Gül, Yiğit Ayvazoğlu
Art Directors: Can Pehlivanlı, Nezih İçöz, Sungu Hacışabanoğlu
Account Director: Aylin Sönmezer
Production Company: Alphadog

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80 comments

Gi_bo's picture
Gi_bo
1385 pencils

jajaj, like it

GiBo

Jhyn_Levice's picture
Jhyn_Levice
516 pencils

Nice one ! Very funny

sirvan's picture
sirvan
29870 pencils

SCAM SCAM SCAM SCAM SCAM.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Would you be kind enough to post a link?

ivan's picture
ivan

Scam means wasn't released for real. It doesn't mean copy copy copy. ;)

Ivan Raszl, admin of AotW

LeroyChristian's picture
LeroyChristian
392 pencils

was it actually released?

ivan's picture
ivan

Yes, google confirmed it. See the link way below.

Ivan Raszl, admin of AotW

Guest's picture
Guest

These aren't a scam, they actually did run

Floristo's picture
Floristo
47 pencils

Very good!!

mralanjones's picture
mralanjones
260 pencils

It's the ultimate scam but I still like it.

Bugswalker's picture
Bugswalker
4 pencils

jajajajaja so nice and funny.....cutural data = a knife on her leg jajajaja

ExoCr's picture
ExoCr
2 pencils

Would love to see a complete campaign.

Guest's picture
Guest

Scam? Just show me something similar.

mralanjones's picture
mralanjones
260 pencils

A scam doesn't mean it's copied.

Guest's picture
Guest

aahhh... loved it..

CrackerJackWorks's picture
CrackerJackWorks
11640 pencils

Not bahahahahad.

Matt Tonkin's picture
Matt Tonkin
168 pencils

Hahaha, Likely a scam but pretty funny. Make me want to think of more.

prabhjot's picture
prabhjot
6 pencils

nothing more a good ad expect .

Guest's picture
Guest

hilarious

CommandZ's picture
CommandZ
2474 pencils

Man you could campaign the hell out of this approach.

Tagoartwork's picture
Tagoartwork
29 pencils

jajaja very funny!

ambareesha's picture
ambareesha
255 pencils

ha ha :) better than those 2

- @mbi

Girlfireice's picture
Girlfireice
254 pencils

ha ha.. good one

Advert Norton's picture
Advert Norton
26 pencils

excellent

Guest's picture
Guest

Word correction feature isn't even an exclusive feature for google...It's sad how they missed the better features of google such as keeping a track on your searches so it knows what results are you looking for...

wildbore's picture
wildbore
749 pencils

superb!

Ramezani's picture
Ramezani
315 pencils

This is the perfect idea for a social media campain. Showing a funny idea like this. And in the scond phase involvement of the target group to have other ideas for this campain for a competition. Friends can vote etc... this would make this 10 times better.

Guest's picture
Guest

Like these

shortafella's picture
shortafella
1059 pencils

fuckin funny and great idea. respect

Guest's picture
Guest

lol 'Battle Sheep' ...pretty scam.

Guest's picture
Guest

YES !!! this is great !

Dzsoi's picture
Dzsoi
5725 pencils

It's a cute joke, I like it as a joke... but it has won an award Golden Drum and I don't like that.

Guest's picture
Guest

I like it al lot, but it is a Scam. Definately a scam. Google doesn't advertise and definately not landscape... A pitty that work like that get's awarded, just like 30% of the work at Cannes... in my opinion advertising isn't only about coming up with ideas. It's also about selling them to your client...

sirvan's picture
sirvan
29870 pencils

Here here.

The problem with our industry is we have 2 industries: 1) that pays the bills, and tries to do the best work for their clients under constraint, and 2) people that produce SCAM work, win awards, get new jobs, and become the bosses of the people in group #1. And then they lost the business, and everyone shuffles around.

This is a nice little piece. It made me chuckle. But it's not advertising. It's art.

+++

"I love some things, and don't love some other things."

Corbeen's picture
Corbeen
1075 pencils

Everyone knows that. I don't know why are u nervous. Its a part of the industry. And its part from every Industry not only in advertising. In cars there are conceptuallists , they make concept cars , nobody of us are driving those concept cars but yet, they become bosses to the ones who are producing the millions, every industry depend from the dreamers not from the money makers. Every industry is like that. And if u ask me is good that is like that , it gives u the force to runn out from the cliche of doing something. Take any industry in the world and see for the "dreamers" or artists inside. They are always there. When Toulouse Lautrec entered to the lithography printing house in the beginning of the 19th century to make the moulin rouge prints, the professionals inside they thought he was crazy, nowadays that method of printing is a part of every graphic school program
So ur theory that this is art is true, but its not wrong to do it. And if u ask me is better to have a boss who is an artist.

paumarques's picture
paumarques
1314 pencils

ja ho havia vist abans. Semblen trutxos!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

zarkos's picture
zarkos
847 pencils

Hahahahaha! This is great!

ivan's picture
ivan

Ivan Raszl, admin of AotW

sirvan's picture
sirvan
29870 pencils

Hmmm.

I would bet that it went like this:

AD: "Ooooh! I have a great idea for Google!"
CD: "Wow, that IS great! I'll get the agency to produce it and we'll "sell" it to Google!"
GOOGLE TURKEY: "Let us get this straight… you'll GIVE us the ad, PRODUCE IT and RUN it for FREE, all if we "let" you use our name? SURE!"

Obviously that would all be said in Turkish.

That's how it often works, especially in secondary and tertiary markets, where the "clients" are merely regional managers (remember DDB Brazil and the WWF?).

+++

"I love some things, and don't love some other things."

Reality Check's picture
Reality Check
1799 pencils

If it ran, it ran. End of story.

thedesignaddict's picture
thedesignaddict
5391 pencils

@ Sirvan

Dear Mr. Jaded,

This ad ran, AND was done for one of the biggest corporations out there. Full stop.

You call this a 'scam' ad? Why? Because it's good? Your comment is oozing with the frustrations of an ad-jockey who is incapable of delivering + selling his client the good stuff.

CuriousPencil's picture
CuriousPencil
4227 pencils

No matter, end results are the same. Kudos to the agency for releasing this as a great idea, and kudos to Google for putting their name to it, and realising that trying to shush it would give the agency more props. Win-win to all.

Apart from those poor battlesheep.

Guest's picture
Guest

I love it!

Guest's picture
Guest

HaHaHaHa...I like it

Guest's picture
Guest

Wow! People actually love this campaign? Not to belittle any one or anything like that but judging from the comments I would guess only one or two people actually work in the ad industry. I do not see what's so amazing about this campaign or this ad in general. The funniest thing of all is that it defeats the whole purpose of what it is promoting. Search for battlesheep on Google and see what I mean. Now THAT is funny! LOL!

Prime83's picture
Prime83
497 pencils

Trucho

McGrot's picture
McGrot
89 pencils

Excelente.

Guest's picture
Guest

excellent

Guest's picture
Guest

Excellent. Sirvan, you seem very angry. And it looks like all your brilliant advertising ideas get killed. Perhaps you should move to Istanbul!!!!

Guest's picture
Guest

my fave. LOL.

Guest's picture
Guest

its a good campaign.works for me :) art on the astronaut is a little dull but the ideas are really good.

Guest's picture
Guest

nice

Guest's picture
Guest
andyStock's picture
andyStock
666 pencils

Love the campaign, however this is the weakest of the three for me simply because people wouldn't make the typo of entering two E's rather than one I. It still made me laugh though.

Guest's picture
Guest

apart from spam issue, wuts so good about using a half-decent pun

shahidali's picture
shahidali
4071 pencils

Loved it.....finally:-)

shahid

shahidali's picture
shahidali
4071 pencils

Just forgot to applaud Grey for such an out of the box courage...well done.

shahid

Kamikaze777's picture
Kamikaze777
119 pencils

LOL very good

alexander_bickov's picture
alexander_bickov
3279 pencils

Love it

Guest's picture
Guest

I'd really like these ads if every major search engine didn't have the same benefit.

Guest's picture
Guest

You call that a battlesheep? This is a battlesheep:
http://gonzo.orcon.net.nz/images/newrecruit.jpg

Guest's picture
Guest

May relate to the sad picture. I like.

jnaimo's picture
jnaimo
100 pencils

My only critique is that the sheep is too "clean" for having been in battle. A scratch here and there, some dirt, the helmet is pristine - small details.

doubleoseven's picture
doubleoseven
106 pencils

very funny.

Bohed's picture
Bohed
35 pencils

crazy one! Google loves to give us funny suggestions when we search

Professional Graphic Design Studio/Blog
http://www.truekolor.net

Guest's picture
Guest

Nice, google teaching grammar lessons as it always does.

Guest's picture
Guest

Nice, google teaching some grammar lessons

Roger Keynes's picture
Roger Keynes
5498 pencils

66 comments.
277 voters
8.9 average.
That's what ads should do.

Will Think for Salary

Guest's picture
Guest

excuse me?
as far as I know ads should sell. what are 66 comments (67 now?), 277 voters and an average rating (more than 90% from agency itself probably) got to do with selling things?
answer this please.
I need a good laugh.

Guest's picture
Guest

Good One

Janae's picture
Janae
385 pencils

i like the "did you mean" funktion. i normaly type the word backwards or so.
there will be always google and what the ... is bing?

Guest's picture
Guest

knife on the leg made my day...

myfavouriteadverts's picture
myfavouriteadverts
12 pencils

Haha I love this ad, poor sheep!

There must be tonnes of potential variations for an ad like this. I wonder why they chose that particular term over others.

Hi. I'm a 23 year old Advert Lover living near London, my site is http://www.myfavouriteadverts.co.uk :)

apple pie's picture
apple pie
41 pencils

ha ha loved it!

apple pie's picture
apple pie
41 pencils

ha ha loved it!

Camiwonka's picture
Camiwonka
148 pencils

hahahaha hilarious

justalittlecourge's picture
justalittlecourge
2 pencils

why used a ship? is it deliberately or not?

Gosia Nierodzinska's picture
Gosia Nierodzinska
38 pencils

cool

Hadrons's picture
Hadrons
5743 pencils

i love it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

king7ven's picture
king7ven
103 pencils

lol. love it.
it can be a great campaign with similar episode.

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