Goodyear: Whoa Nelly

Advertising Agency: GSD&M Idea City, USA
Chief Creative Officer: Mike Wilson
Group Creative Directors: Luke Sullivan, John Trahar, Rich Tlapek, Tom Gilmore
Creative Directors / Art Directors: Wes Whitener, Jay Russell
Creative Directors / Copywriters: Zach Rener, Mitch Bennett
Associate Creative Director / Art Director: Mike Ferrer
Art Director: Matthew Barker
Copywriter: Colin Gray
Photographers: Boyd Jaynes, Tim Damon, Neil Beer
Art Buyer: Kelly Hopkins
Retouching: Micah Baird, Shannon Hartmann
Account Service: Maureen Barry, Nicole Locke, Allison Steinberg, Megan Robershotte, Ashley Silversmith

4 comments

luispiter's picture
luispiter
2756 pencils

i like use the logo in the camping

copycopycopy's picture
copycopycopy
148 pencils

The copy is so crisp!!
Love the copy here

CJR785's picture
CJR785
50 pencils

The retouching could use a little more work. To me it looks like a product shot dropped into a scene, motion blur applied to the ground and added a little smoke. The shadows are not quite right and the rear left wheel looks like its floating. My two cents.

CJR785's picture
CJR785
50 pencils

The retouching could use a little more work. To me it looks like a product shot dropped into a scene, motion blur applied to the ground and added a little smoke. The shadows are not quite right and the rear left wheel looks like its floating. My two cents.

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