Goodyear: Vase

Trust it. Goodyear.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Art Director: Kleyton Mouro
Copywriter: Roberto Kilciauskas
Agency Producer: Monica Beretta
Photographer: Platinum Getty Images

October 2011


andylefty's picture
4537 pencils

Immediately gets the point across. Don't know about the creativity.

Lawson Hembree's picture
Lawson Hembree
444 pencils

Good execution, would have been cool to have a car brushing by the vases to accentuate the benefits.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I quite like it, it's definitively something I haven't seen before in tyre ads. The vase one is better I reckon than the paintings.

morse's picture
16987 pencils

Really nice! Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JavierGarza's picture
150 pencils

Perfect! Nice execution!i

Blashyrkh's picture
32888 pencils

Volkswagen Lane Assist

zahir89's picture
20 pencils

someone can explain ?? thanks

renancristian's picture
3 pencils

Very good!! Who needs a explain, are in wrong place.

Renan Cristian
Ilustration and design

Taylormade's picture
408 pencils

I like the thinking behind the Audi ad, which replaced pillars with the vases. I think this ad would have been stronger if they had simply replaced the barrier with vases. I don't know why they need both.

Karelgp's picture
123 pencils

Buena ejecución!

kleenex's picture
39036 pencils

nice idea, but I do not think it will sell the product that well.

nautylus's picture
77 pencils

Thumbs up! I would rate it 11/10!

Shrinivas D's picture
Shrinivas D
26 pencils

Good... it works....

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