Goodyear: Vase

Trust it. Goodyear.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Art Director: Kleyton Mouro
Copywriter: Roberto Kilciauskas
Agency Producer: Monica Beretta
Photographer: Platinum Getty Images

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14 comments

andylefty's picture
andylefty
4533 pencils

Immediately gets the point across. Don't know about the creativity.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Good execution, would have been cool to have a car brushing by the vases to accentuate the benefits.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I quite like it, it's definitively something I haven't seen before in tyre ads. The vase one is better I reckon than the paintings.

morse's picture
morse
15439 pencils

Really nice! Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JavierGarza's picture
JavierGarza
150 pencils

Perfect! Nice execution!i

Blashyrkh's picture
Blashyrkh
32698 pencils

Volkswagen Lane Assist

zahir89's picture
zahir89
20 pencils

someone can explain ?? thanks

renancristian's picture
renancristian
3 pencils

Very good!! Who needs a explain, are in wrong place.

Renan Cristian
Ilustration and design

Taylormade's picture
Taylormade
412 pencils

I like the thinking behind the Audi ad, which replaced pillars with the vases. I think this ad would have been stronger if they had simply replaced the barrier with vases. I don't know why they need both.

Karelgp's picture
Karelgp
123 pencils

Buena ejecución!

kleenex's picture
kleenex
26264 pencils

nice idea, but I do not think it will sell the product that well.

nautylus's picture
nautylus
77 pencils

Thumbs up! I would rate it 11/10!

Shrinivas D's picture
Shrinivas D
22 pencils

Good... it works....

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