Goodyear Ultra Grip Tyres: Teddy bear

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriter: Lucas Casao
Art Director: Guilherme Racz
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Flavio Proença
Client Team Directors: Rui Moreira, Luciana Guidi
Illustrator: Gabriel Bueno
Account manager: Claudia Menezes
Account team: Felipe Wanderley
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David
Published: June 2012

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11 comments

talkingisfree's picture
talkingisfree
2599 pencils

Love it

kalra kieth's picture
kalra kieth
139 pencils

nice.

shahidali's picture
shahidali
4067 pencils

that long list of credential to do this? much ado about nothing.

shahid

stickynotes's picture
stickynotes
1058 pencils

love the insight and the art direction. i like the artistic approach, but doubt that people
out side of the ad industry get it and can be bothered to spend time trying to get it.
but it might be a big winner at the shows.

MindDrift's picture
MindDrift
1119 pencils

...

MindDrift's picture
MindDrift
1119 pencils

Something about these screams "forced"

somecopywriter's picture
somecopywriter
1106 pencils

Beautiful artwork but I think this misses the target audience though.

Crash's picture
Crash
187 pencils

Great!!

Chrome's picture
Chrome
32 pencils

Nice art direction. Forced concept

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Ilustraçao e idéia perfeita!

Bogott's picture
Bogott
229 pencils

Incredibly new and good.

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