Goodyear Tyres: Knot

Water grip efficiency

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: FLávio Casarotti
Creative Directors: Rui Branquinho, FLávio Casarotti
Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni
Illustrator: Cwf Studio
Published: April 2013

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12 comments

certaintly's picture
certaintly
4060 pencils

not sure i understand

Maxster's picture
Maxster
69 pencils

Cool visual. A little slow message.

salil.sharma's picture
salil.sharma
2278 pencils

excellent execution & perfect art direction.

Phil Lestino's picture
Phil Lestino
1670 pencils

confusing visual...it looks like barbed wire......

Phil Lestino's picture
Phil Lestino
1670 pencils

confusing visual...it looks like barbed wire......

Phil Lestino's picture
Phil Lestino
1670 pencils

confusing visual...it looks like barbed wire......

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

KILLER ART WORK.. LOVED IT..

Love creating ads..

kleenex's picture
kleenex
26352 pencils

Visual is solid.

jackblack's picture
jackblack
2230 pencils

It needs to wring more water out.

certaintly's picture
certaintly
4060 pencils

i cant believe people like this visual.

it's SO forced

new_Ogilvy's picture
new_Ogilvy
112 pencils

great art work.

CitadinDaniel's picture
CitadinDaniel
8 pencils

Looks good, should I understand that there is too much water on the road ?

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