Goodyear tires: Swamp

The campaign ran in Italy once in only three trade magazines.

Agency: Leagas Delaney, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Fabrizio Tarussio
Illustrator: Manlio Truscia

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3 comments

989 pencils

kre8Saturday, March 3, 2007 - 18:01

yeah, the copy is lazy.
"because nails never ask you where you want to stop" seems like a one ad thought to me, not an entire campaign positioning.

208 pencils

SkorMonday, March 5, 2007 - 04:14

I dunno about that...

maybe the Runonflat tires are positioned to protect only from nails... if thats the case,then a
campaign makes total sense...

Luis Córdova -D...Friday, July 27, 2007 - 01:45

firstly good handling of the idea but exaggerating a little the subject could be reduced a little the text

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