kre8's picture
989 pencils

yeah, the copy is lazy.
"because nails never ask you where you want to stop" seems like a one ad thought to me, not an entire campaign positioning.

Skor's picture
208 pencils

I dunno about that...

maybe the Runonflat tires are positioned to protect only from nails... if thats the case,then a
campaign makes total sense...

Luis Córdova -Diseñador Grafico de lima Perú's picture
Luis Córdova -D...

firstly good handling of the idea but exaggerating a little the subject could be reduced a little the text

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