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Teddy bear

Agency: 
Published/Aired: 
June 2012
Description: 
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriter: Lucas Casao
Art Director: Guilherme Racz
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Flavio Proença
Client Team Directors: Rui Moreira, Luciana Guidi
Illustrator: Gabriel Bueno
Account manager: Claudia Menezes
Account team: Felipe Wanderley
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David

Comments (11)

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Highest Rated

Bogott's picture
Bogott
Activity Score 242

Incredibly new and good.

talkingisfree's picture
talkingisfree
Activity Score 2712

Love it

kalra kieth's picture
kalra kieth
Activity Score 139

nice.

shahidali's picture
shahidali
Activity Score 4069

that long list of credential to do this? much ado about nothing.

shahid

stickynotes's picture
stickynotes
Activity Score 1094

love the insight and the art direction. i like the artistic approach, but doubt that people
out side of the ad industry get it and can be bothered to spend time trying to get it.
but it might be a big winner at the shows.

MindDrift's picture
MindDrift
Activity Score 1170

...

MindDrift's picture
MindDrift
Activity Score 1170

Something about these screams "forced"

somecopywriter's picture
somecopywriter
Activity Score 1113

Beautiful artwork but I think this misses the target audience though.

Crash's picture
Crash
Activity Score 193

Great!!

Chrome's picture
Chrome
Activity Score 32

Nice art direction. Forced concept

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Ilustraçao e idéia perfeita!

Bogott's picture
Bogott
Activity Score 242

Incredibly new and good.

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