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Playmate

Published/Aired: 
April 2008
Description: 

Goodyear truck tires with max technology. The only thing in your truck that never gets old.

Advertising Agency: Leagas Delaney Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Fabrizio Tarussio
Photographer: Davide Bodini

Comments (21)

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Highest Rated

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

You're shameful.

We're going to need more lube.

capywriter's picture
capywriter
Activity Score 5509

I would say 'the only thing ABOUT your truck that...', not 'IN'
Apart from that I'm not a big fan either

Ad in Italy's picture
Ad in Italy
Activity Score 17

non mi dispiace...

Fussycat's picture
Fussycat
Activity Score 20

Very brilliant. Never done before.
your sincerely,
Moses.

adrianapr's picture
adrianapr
Activity Score 1238

AHHHAHAHHAAAAA HAHAHHA HAHAHA MOSES!!! this comment is so much better than the ad!!!

Oh, right, the ad... done, done, done, with sharon stone in the famous scene from basic instinct, for example... such an old idea (pun not intended).

Wordnerd's picture
Wordnerd
Activity Score 6692

right. the other thing that doesn't get old would be the pinup. these guys must be morons. sorry

ivan's picture
ivan

they are not morons. this is advertising, not the reality!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Of course it wouldn't.

But are you incapable of understanding anything which isn't literal?

If so you mustn't get most of the ads, art, tv, movies, music, writing and even conversations you've experienced in your life.

F*ck. Yours must be a confusing world.

We're going to need more lube.

Wordnerd's picture
Wordnerd
Activity Score 6692

of course this is not the reality! but even ads must at least make a little sense. and in this case, there is one twist too much. the image and the copy don't work together for me. if you think this is a good ad, then yes, my world must be very confusing for you

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I didn't say I liked the ad. Woops, looks like you're confused again.

We're going to need more lube.

GF's picture
GF
Activity Score 17

Good idea, not brilliant, but its ok.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

theanc's picture
theanc
Activity Score 2783

Man if I have to say what was the first one it's better you choose another career. This solution was done several times.

http://augustocorreia.carbonmade.com

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

You don't say 'cos you don't know.

Who did it then?

Cok.

We're going to need more lube.

theanc's picture
theanc
Activity Score 2783
BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

My ass.

We're going to need more lube.

theanc's picture
theanc
Activity Score 2783
BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

You're shameful.

We're going to need more lube.

jungle boy's picture
jungle boy
Activity Score 196

because not all TIRES (???) are the same_ (????)

funky_frogii's picture
funky_frogii
Activity Score 2536

nice one..........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

moni PR's picture
moni PR
Activity Score 24

good idea, i like it

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