Goodyear: Playmate

Goodyear truck tires with max technology. The only thing in your truck that never gets old.

Advertising Agency: Leagas Delaney Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Fabrizio Tarussio
Photographer: Davide Bodini
Published: April 2008

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21 comments

capywriter's picture
capywriter
5511 pencils

I would say 'the only thing ABOUT your truck that...', not 'IN'
Apart from that I'm not a big fan either

Ad in Italy's picture
Ad in Italy
17 pencils

non mi dispiace...

Fussycat's picture
Fussycat
20 pencils

Very brilliant. Never done before.
your sincerely,
Moses.

adrianapr's picture
adrianapr
1238 pencils

AHHHAHAHHAAAAA HAHAHHA HAHAHA MOSES!!! this comment is so much better than the ad!!!

Oh, right, the ad... done, done, done, with sharon stone in the famous scene from basic instinct, for example... such an old idea (pun not intended).

Wordnerd's picture
Wordnerd
6662 pencils

right. the other thing that doesn't get old would be the pinup. these guys must be morons. sorry

ivan's picture
ivan

they are not morons. this is advertising, not the reality!

Ivan Raszl, admin of AotW

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Of course it wouldn't.

But are you incapable of understanding anything which isn't literal?

If so you mustn't get most of the ads, art, tv, movies, music, writing and even conversations you've experienced in your life.

F*ck. Yours must be a confusing world.

We're going to need more lube.

Wordnerd's picture
Wordnerd
6662 pencils

of course this is not the reality! but even ads must at least make a little sense. and in this case, there is one twist too much. the image and the copy don't work together for me. if you think this is a good ad, then yes, my world must be very confusing for you

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I didn't say I liked the ad. Woops, looks like you're confused again.

We're going to need more lube.

GF's picture
GF
17 pencils

Good idea, not brilliant, but its ok.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

theanc's picture
theanc
2778 pencils

Man if I have to say what was the first one it's better you choose another career. This solution was done several times.

http://augustocorreia.carbonmade.com

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

You don't say 'cos you don't know.

Who did it then?

Cok.

We're going to need more lube.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

My ass.

We're going to need more lube.

theanc's picture
theanc
2778 pencils
BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

You're shameful.

We're going to need more lube.

jungle boy's picture
jungle boy
196 pencils

because not all TIRES (???) are the same_ (????)

funky_frogii's picture
funky_frogii
2536 pencils

nice one..........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

moni PR's picture
moni PR
24 pencils

good idea, i like it

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