Goodyear: Playmate
Goodyear truck tires with max technology. The only thing in your truck that never gets old.
Advertising Agency: Leagas Delaney Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Fabrizio Tarussio
Photographer: Davide Bodini
Published: April 2008


21 Comments
I would say 'the only thing ABOUT your truck that...', not 'IN'
Apart from that I'm not a big fan either
non mi dispiace...
www.adinitaly.blogspot.com
Very brilliant. Never done before.
your sincerely,
Moses.
AHHHAHAHHAAAAA HAHAHHA HAHAHA MOSES!!! this comment is so much better than the ad!!!
Oh, right, the ad... done, done, done, with sharon stone in the famous scene from basic instinct, for example... such an old idea (pun not intended).
right. the other thing that doesn't get old would be the pinup. these guys must be morons. sorry
they are not morons. this is advertising, not the reality!
Of course it wouldn't.
But are you incapable of understanding anything which isn't literal?
If so you mustn't get most of the ads, art, tv, movies, music, writing and even conversations you've experienced in your life.
F*ck. Yours must be a confusing world.
We're going to need more lube.
of course this is not the reality! but even ads must at least make a little sense. and in this case, there is one twist too much. the image and the copy don't work together for me. if you think this is a good ad, then yes, my world must be very confusing for you
I didn't say I liked the ad. Woops, looks like you're confused again.
We're going to need more lube.
Good idea, not brilliant, but its ok.
Done.
http://augustocorreia.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
Saying 'done' without saying where, has been done to death.
We're going to need more lube.
Man if I have to say what was the first one it's better you choose another career. This solution was done several times.
http://augustocorreia.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
You don't say 'cos you don't know.
Who did it then?
Cok.
We're going to need more lube.
My balls.
http://augustocorreia.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
My ass.
We're going to need more lube.
Your ass is a shame.
http://augustocorreia.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
You're shameful.
We're going to need more lube.
because not all TIRES (???) are the same_ (????)
nice one..........
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
good idea, i like it