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Goodyear: Playmate

Goodyear: Playmate
Your rating: None Average: 3 (9 votes)

Goodyear truck tires with max technology. The only thing in your truck that never gets old.

Advertising Agency: Leagas Delaney Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Fabrizio Tarussio
Photographer: Davide Bodini
Published: April 2008

21 Comments

capywriter's picture 5526 pencils

I would say 'the only thing ABOUT your truck that...', not 'IN'
Apart from that I'm not a big fan either

Ad in Italy's picture 17 pencils

non mi dispiace...

Fussycat's picture 20 pencils

Very brilliant. Never done before.
your sincerely,
Moses.

me myself and irene's picture 1246 pencils

AHHHAHAHHAAAAA HAHAHHA HAHAHA MOSES!!! this comment is so much better than the ad!!!

Oh, right, the ad... done, done, done, with sharon stone in the famous scene from basic instinct, for example... such an old idea (pun not intended).

Wordnerd's picture 6617 pencils

right. the other thing that doesn't get old would be the pinup. these guys must be morons. sorry

ivan's picture

they are not morons. this is advertising, not the reality!

BOOBJOB LOOBCANNON's picture 1866 pencils

Of course it wouldn't.

But are you incapable of understanding anything which isn't literal?

If so you mustn't get most of the ads, art, tv, movies, music, writing and even conversations you've experienced in your life.

F*ck. Yours must be a confusing world.

We're going to need more lube.

Wordnerd's picture 6617 pencils

of course this is not the reality! but even ads must at least make a little sense. and in this case, there is one twist too much. the image and the copy don't work together for me. if you think this is a good ad, then yes, my world must be very confusing for you

BOOBJOB LOOBCANNON's picture 1866 pencils

I didn't say I liked the ad. Woops, looks like you're confused again.

We're going to need more lube.

GF's picture 17 pencils

Good idea, not brilliant, but its ok.

theanc's picture 2697 pencils
BOOBJOB LOOBCANNON's picture 1866 pencils

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

theanc's picture 2697 pencils

Man if I have to say what was the first one it's better you choose another career. This solution was done several times.

http://augustocorreia.carbonmade.com

BOOBJOB LOOBCANNON's picture 1866 pencils

You don't say 'cos you don't know.

Who did it then?

Cok.

We're going to need more lube.

theanc's picture 2697 pencils
BOOBJOB LOOBCANNON's picture 1866 pencils

My ass.

We're going to need more lube.

theanc's picture 2697 pencils
BOOBJOB LOOBCANNON's picture 1866 pencils

You're shameful.

We're going to need more lube.

jungle boy's picture 196 pencils

because not all TIRES (???) are the same_ (????)

funky_frogii's picture 2548 pencils

nice one..........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

moni PR's picture 24 pencils

good idea, i like it

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