Goodyear Winter Tires. For the best grip in the worst conditions.
Advertising Agency: Leagas Delaney, Italy
Executive Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Iannucci
Copywriter: Tommaso Rossi
Photographer: Fulvio Bonavia
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39 Comments
Quite often Italy produces weird ads but I really like this one :) Zeppelin is a bit absolute though.
http://jackmancer.com/
http://twitter.com/jackmancer/
Nice way to show snow conditions.
They should of just used the Zeppelin for the logo.
Yes - could be as well, but don't do both. Though Zeppelins are not really of these times :)
http://jackmancer.com/
http://twitter.com/jackmancer/
It's not a Zeppelin it's the Goodyear blimp and it is very much still in use today. http://en.wikipedia.org/wiki/Goodyear_Blimp
*should HAVE.
Quiet wackiness. Must love.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
"Quiet wackiness," Love.
So nonsense and basic ad.
Marbles are dangerous for persons not for cars!
(Ragazzi, le biglie non fanno né caldo n freddo a un'auto!)
Bad light pictures.
Next!
Manola Fili
Bellissimo.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
Nice, I like the Zeppelin. Goodyear is the ever-present guardian angel.
Look at the name of the agency, guys.
Ai Wei Wei new artwork?
Great! love it
http://www.stefanapswoude.nl
Yuck. The photo is ridiculous and hurts the overall message (which I like). Driving on marbles wouldn't be so bad. And winter tires wouldn't help. This looks like fun to me, not danger. Think harder!
Looks like someone lost their marbles.
Yep, yep yep. Even though (or especially because) it doesn't show Winter. Yep. And smoothly copywritten too. Approved.
nice one
Roger that. :)
Will Think for Salary
hey great work.
This ad tells me that road conditions are hazardous. It does not tell me how Goodyear overcomes these conditions. I think the visual is great, but it doesn't sell a benefit.
Too similar to:
http://adsoftheworld.com/media/print/motocab_snails
Sorry, but where is the winter? This works for summer tyres too. So doesn't work.
What summer do you have that has roads as slippy as ice as represented by marbles?
So *does* work, actually.
Italy has just redeemed itself. This is a nice effort. The photo is really nice. I agree that no logo is needed. Just the Zeppelin.
I was thinking bout the logo too.. The pic doesn't need it!
Bella comunque!!
I was thinking bout the logo too.. The pic doesn't need it!
Bella comunque!!
i like it!
I AM A BEAN
www.iamabean.com
PHOTO IS SUPERB !!!
To,
The Agency Head,
Idea is good but execution is pain...
publish an ad for art director...
your agency needs a good art director badly.
r u desperate 4 a job?
No no no no... no no no no... no no no no.. there's no logo neeeeeded.
With the blimp there is just no need for the logo. As with the white band at the bottom... with such a powerful and stunning visual why ruin it with the ordinary, plain white band.
YES the BAND STRIKES AGAIN!
But saying that I reckon a little bit more of a wintery shot would have gone a long way. The non-aggressive passive weather is not helping with the message.
NOT THAT ANY WEATHER SCARES ME! IT DOESN'T STAND A CHANCE AGAINST ME! I"LL DROP IT LIKE A FLY!
I'm a great ambassador of dramatizing the negative and then offering the solution... our fantastic, solve this major problem in a jiffy product. It's something we can relate too. And a bit of 'scare the crap' out of our consumers to buy our product is never a bad thing. All in all I think the concept is a winner. I can actually see the whole campaign in my head. Maybe even with the beautifully set type under the blimp?
http://twitter.com/#!/BernbachOnRoids
http://pinterest.com/bernbachonroids/
Check the gutters to left and right, there's some nice understated slush in there to answer your concern. I'm still on the fence between 'scare the crap' and 'love the forward' as a way to grab the audience though, just for a change
dont like the art that much, the street looks fake, also de snow, theres no more snow on the roofs or the plants...the concept also found it a little bit used.
this ad makes me anxious... like i was stepping off the kerb, but too late, i didn't see the marbles...
i guess in an ad that is so anxiety-provoking, the line must quickly jump on the opportunity to assuage my fear.
i dont know how well that does that... i came in with an insider's magnifying glass eye prepared for analysis...
i'lll prolly come back again
Take away the airship and it's a 10 star for me.
The airship caught my eye first then the marbles, since the marbles is the subject of the photo I agree that the airship should go too.
why the blimp? was my first question too
the marble's on road thing is done by dunlop - tested for the unexpected ad!!