Goodyear: Marbles

Goodyear Winter Tires. For the best grip in the worst conditions.

Advertising Agency: Leagas Delaney, Italy
Executive Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Iannucci
Copywriter: Tommaso Rossi
Photographer: Fulvio Bonavia

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39 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Quite often Italy produces weird ads but I really like this one :) Zeppelin is a bit absolute though.

Guest's picture
Guest

Nice way to show snow conditions.

CommandZ's picture
CommandZ
2474 pencils

They should of just used the Zeppelin for the logo.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yes - could be as well, but don't do both. Though Zeppelins are not really of these times :)

flurl's picture
flurl
97 pencils

It's not a Zeppelin it's the Goodyear blimp and it is very much still in use today. http://en.wikipedia.org/wiki/Goodyear_Blimp

Guest's picture
Guest

*should HAVE.

Billoughsby's picture
Billoughsby
5091 pencils

Quiet wackiness. Must love.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

"Quiet wackiness," Love.

Guest's picture
Guest

So nonsense and basic ad.
Marbles are dangerous for persons not for cars!
(Ragazzi, le biglie non fanno né caldo n freddo a un'auto!)
Bad light pictures.

Next!

Manola Fili

Anonymous Author's picture
Anonymous Author
1541 pencils

Bellissimo.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Nice, I like the Zeppelin. Goodyear is the ever-present guardian angel.

Guest's picture
Guest

Look at the name of the agency, guys.

Guest's picture
Guest

Ai Wei Wei new artwork?

S.tefan's picture
S.tefan
117 pencils

Great! love it

Guest's picture
Guest

Yuck. The photo is ridiculous and hurts the overall message (which I like). Driving on marbles wouldn't be so bad. And winter tires wouldn't help. This looks like fun to me, not danger. Think harder!

CrackerJackWorks's picture
CrackerJackWorks
11873 pencils

Looks like someone lost their marbles.

CuriousPencil's picture
CuriousPencil
4227 pencils

Yep, yep yep. Even though (or especially because) it doesn't show Winter. Yep. And smoothly copywritten too. Approved.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice one

Roger Keynes's picture
Roger Keynes
5498 pencils

Roger that. :)

Will Think for Salary

Guest's picture
Guest

hey great work.

Guest's picture
Guest

This ad tells me that road conditions are hazardous. It does not tell me how Goodyear overcomes these conditions. I think the visual is great, but it doesn't sell a benefit.

Guest's picture
Guest
esteb's picture
esteb
673 pencils

Sorry, but where is the winter? This works for summer tyres too. So doesn't work.

CuriousPencil's picture
CuriousPencil
4227 pencils

What summer do you have that has roads as slippy as ice as represented by marbles?

So *does* work, actually.

thedesignaddict's picture
thedesignaddict
5391 pencils

Italy has just redeemed itself. This is a nice effort. The photo is really nice. I agree that no logo is needed. Just the Zeppelin.

Mcadvlovin's picture
Mcadvlovin
87 pencils

I was thinking bout the logo too.. The pic doesn't need it!
Bella comunque!!

Mcadvlovin's picture
Mcadvlovin
87 pencils

I was thinking bout the logo too.. The pic doesn't need it!
Bella comunque!!

I AM A BEAN's picture
I AM A BEAN
19 pencils

i like it!

I AM A BEAN
www.iamabean.com

Guest's picture
Guest

PHOTO IS SUPERB !!!

tridipnandi's picture
tridipnandi
220 pencils

To,
The Agency Head,
Idea is good but execution is pain...
publish an ad for art director...
your agency needs a good art director badly.

Guest's picture
Guest

r u desperate 4 a job?

BernbachOnRoids's picture
BernbachOnRoids
77 pencils

No no no no... no no no no... no no no no.. there's no logo neeeeeded.

With the blimp there is just no need for the logo. As with the white band at the bottom... with such a powerful and stunning visual why ruin it with the ordinary, plain white band.

YES the BAND STRIKES AGAIN!

But saying that I reckon a little bit more of a wintery shot would have gone a long way. The non-aggressive passive weather is not helping with the message.

NOT THAT ANY WEATHER SCARES ME! IT DOESN'T STAND A CHANCE AGAINST ME! I"LL DROP IT LIKE A FLY!

I'm a great ambassador of dramatizing the negative and then offering the solution... our fantastic, solve this major problem in a jiffy product. It's something we can relate too. And a bit of 'scare the crap' out of our consumers to buy our product is never a bad thing. All in all I think the concept is a winner. I can actually see the whole campaign in my head. Maybe even with the beautifully set type under the blimp?

CuriousPencil's picture
CuriousPencil
4227 pencils

Check the gutters to left and right, there's some nice understated slush in there to answer your concern. I'm still on the fence between 'scare the crap' and 'love the forward' as a way to grab the audience though, just for a change

Guest's picture
Guest

dont like the art that much, the street looks fake, also de snow, theres no more snow on the roofs or the plants...the concept also found it a little bit used.

velle's picture
velle
1550 pencils

this ad makes me anxious... like i was stepping off the kerb, but too late, i didn't see the marbles...
i guess in an ad that is so anxiety-provoking, the line must quickly jump on the opportunity to assuage my fear.
i dont know how well that does that... i came in with an insider's magnifying glass eye prepared for analysis...
i'lll prolly come back again

LeeHarvey's picture
LeeHarvey
3045 pencils

Take away the airship and it's a 10 star for me.

Guest's picture
Guest

The airship caught my eye first then the marbles, since the marbles is the subject of the photo I agree that the airship should go too.

Guest's picture
Guest

why the blimp? was my first question too

Guest's picture
Guest

the marble's on road thing is done by dunlop - tested for the unexpected ad!!

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