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Knot

Agency: 
Published/Aired: 
April 2013
Description: 

Water grip efficiency

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: FLávio Casarotti
Creative Directors: Rui Branquinho, FLávio Casarotti
Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni
Illustrator: Cwf Studio

Comments (12)

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Highest Rated

CitadinDaniel's picture
CitadinDaniel
Activity Score 8

Looks good, should I understand that there is too much water on the road ?

certaintly's picture
certaintly
Activity Score 3994

not sure i understand

Maxster's picture
Maxster
Activity Score 67

Cool visual. A little slow message.

salil.sharma's picture
salil.sharma
Activity Score 2428

excellent execution & perfect art direction.

Designer Don't Do Different Things
They Do Things Differently

Phil Lestino's picture
Phil Lestino
Activity Score 1684

confusing visual...it looks like barbed wire......

Phil Lestino's picture
Phil Lestino
Activity Score 1684

confusing visual...it looks like barbed wire......

Phil Lestino's picture
Phil Lestino
Activity Score 1684

confusing visual...it looks like barbed wire......

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

KILLER ART WORK.. LOVED IT..

Love creating ads..

kleenex's picture
kleenex
Activity Score 43473

Visual is solid.

jackblack's picture
jackblack
Activity Score 2350

It needs to wring more water out.

certaintly's picture
certaintly
Activity Score 3994

i cant believe people like this visual.

it's SO forced

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

great art work.

CitadinDaniel's picture
CitadinDaniel
Activity Score 8

Looks good, should I understand that there is too much water on the road ?

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