Goodyear: Knot

Water grip efficiency

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: FLávio Casarotti
Creative Directors: Rui Branquinho, FLávio Casarotti
Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni
Illustrator: Cwf Studio

Published: 
April 2013

12 comments

certaintly's picture
certaintly
3994 pencils

not sure i understand

Maxster's picture
Maxster
67 pencils

Cool visual. A little slow message.

salil.sharma's picture
salil.sharma
2424 pencils

excellent execution & perfect art direction.

Designer Don't Do Different Things
They Do Things Diffidently

Phil Lestino's picture
Phil Lestino
1684 pencils

confusing visual...it looks like barbed wire......

Phil Lestino's picture
Phil Lestino
1684 pencils

confusing visual...it looks like barbed wire......

Phil Lestino's picture
Phil Lestino
1684 pencils

confusing visual...it looks like barbed wire......

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

KILLER ART WORK.. LOVED IT..

Love creating ads..

kleenex's picture
kleenex
40716 pencils

Visual is solid.

jackblack's picture
jackblack
2350 pencils

It needs to wring more water out.

certaintly's picture
certaintly
3994 pencils

i cant believe people like this visual.

it's SO forced

new_Ogilvy's picture
new_Ogilvy
112 pencils

great art work.

CitadinDaniel's picture
CitadinDaniel
8 pencils

Looks good, should I understand that there is too much water on the road ?

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