Goodyear: Jennifer

Stop at the right time.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Tomas Lorente
Creative Directors: Tomas Lorente
Art Director: Axel Levay
Copywriter: Renato Ramalho

January 2009


Guest's picture

What did she do? I could google it but I am far too entranced by this website.

Guest's picture

Wen you disobey the law (car speed) you can commit a crime (kill someone). I dont like the "approach" of this ad, Y&R can do much better work.

Guest's picture

get lost, this is genius. we are the champions.

Jumo's picture
592 pencils

I don't think. Jennifer would have to stop her sentence where is the "dot".

Art Director FP7 Morocco

Guest's picture

this is pretty smart but i agree, the "approach" doesn't seem to be in harmony with goodyear.

Guest's picture

Agreed. Good concept, wrong product/brand to use it with. If it was for something like the "Who Wants to Be a Millionaire" or "Deal or No Deal" game shows you could use the line and then say "Think before you do something stupid" or "quit while you're ahead"

Guest's picture

good idea.
sloppy art diection.
takes too long to work out whats happening, and my eye doesnt know where to go.

slip's picture
919 pencils



Guest's picture

The concept is ok, like Jumo said: Jennifer would have to stop her sentence where is the "dot".

People should know when to stop.
That's it.

Wordnerd's picture
6692 pencils

not bad idea. but for goodyear tires? uuh, strechted

Guest's picture

this has been stolen from a student work...shame on you guys!

Guest's picture

If it's stolen, shame on'em. It's far better then the student's, but shame.

Nevertheless, it's still an incredible idea. I guess there are better ways to design it, but it works this way.

And i think it's edgy to address a safety issue stating that you can disobey the law and not get caught. I think it's bold. I like the approach, everything is too politically correct.

Abhisek Roy's picture
Abhisek Roy
16 pencils

We expect better work for Goodyear, this ic very mediocre stuff.

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