Goodyear Efficient Grip Tyres: Cow, Bicycle, Boy

Sometimes it's not easy to stop.
Efficient grip tyres.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Print Production: Robinson Silva, Elaine Carvalho, Flávio Zamboni
Art Buyer: Monica Beretta
Account Supervisors: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Advertiser's Supervisors: Rui Moreira, Luciana Guidi
Planners: Fernanda Flandoli, Flavio Proença
Media team: Gustavo Gaion, Gabriela Ben David
Published: April 2012

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8 comments

kalankji's picture
kalankji
229 pencils

spot or stop???

Nike Diesel's picture
Nike Diesel
13339 pencils

Stop.
Once you first pop - you can't stop.

dadada's picture
dadada
1719 pencils

i don't find it relevant.

Everybody is creative, be yourself.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Interesting.

Mongoose's picture
Mongoose
4981 pencils

It lacks an "eureka" moment

Make the logo Bigger and the black, Darker!

Nike Diesel's picture
Nike Diesel
13339 pencils

Very interesting approach on a creative device done to death.

cvchitale's picture
cvchitale
1207 pencils

Spot on.....

salil.sharma's picture
salil.sharma
2278 pencils

excellent

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