Goodyear Eagle Ultra Grip Tyre: Jennifer

Stop at the right time.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Tomas Lorente
Creative Directors: Tomas Lorente
Art Director: Axel Levay
Copywriter: Renato Ramalho

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13 comments

Guest's picture
Guest

What did she do? I could google it but I am far too entranced by this website.

Guest's picture
Guest

Wen you disobey the law (car speed) you can commit a crime (kill someone). I dont like the "approach" of this ad, Y&R can do much better work.

Guest's picture
Guest

get lost, this is genius. we are the champions.

Jumo's picture
Jumo
592 pencils

I don't think. Jennifer would have to stop her sentence where is the "dot".

---
Jumo,
Art Director FP7 Morocco

Guest's picture
Guest

this is pretty smart but i agree, the "approach" doesn't seem to be in harmony with goodyear.

Guest's picture
Guest

Agreed. Good concept, wrong product/brand to use it with. If it was for something like the "Who Wants to Be a Millionaire" or "Deal or No Deal" game shows you could use the line and then say "Think before you do something stupid" or "quit while you're ahead"

Guest's picture
Guest

good idea.
sloppy art diection.
takes too long to work out whats happening, and my eye doesnt know where to go.

slip's picture
slip
919 pencils

mm.

SJB

Guest's picture
Guest

The concept is ok, like Jumo said: Jennifer would have to stop her sentence where is the "dot".

People should know when to stop.
That's it.

Wordnerd's picture
Wordnerd
6662 pencils

not bad idea. but for goodyear tires? uuh, strechted

Guest's picture
Guest

this has been stolen from a student work...shame on you guys!

http://www.luerzersarchive.net/students/laos.dll?topic=pscview&id=7370...

Guest's picture
Guest

If it's stolen, shame on'em. It's far better then the student's, but shame.

Nevertheless, it's still an incredible idea. I guess there are better ways to design it, but it works this way.

And i think it's edgy to address a safety issue stating that you can disobey the law and not get caught. I think it's bold. I like the approach, everything is too politically correct.

Abhisek Roy's picture
Abhisek Roy
16 pencils

We expect better work for Goodyear, this ic very mediocre stuff.

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