Stop at the right time.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Tomas Lorente
Creative Directors: Tomas Lorente
Art Director: Axel Levay
Copywriter: Renato Ramalho
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13 Comments
What did she do? I could google it but I am far too entranced by this website.
Wen you disobey the law (car speed) you can commit a crime (kill someone). I dont like the "approach" of this ad, Y&R can do much better work.
get lost, this is genius. we are the champions.
I don't think. Jennifer would have to stop her sentence where is the "dot".
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Jumo,
Art Director FP7 Morocco
this is pretty smart but i agree, the "approach" doesn't seem to be in harmony with goodyear.
Agreed. Good concept, wrong product/brand to use it with. If it was for something like the "Who Wants to Be a Millionaire" or "Deal or No Deal" game shows you could use the line and then say "Think before you do something stupid" or "quit while you're ahead"
good idea.
sloppy art diection.
takes too long to work out whats happening, and my eye doesnt know where to go.
mm.
SJB
The concept is ok, like Jumo said: Jennifer would have to stop her sentence where is the "dot".
People should know when to stop.
That's it.
not bad idea. but for goodyear tires? uuh, strechted
this has been stolen from a student work...shame on you guys!
http://www.luerzersarchive.net/students/laos.dll?topic=pscview&id=7370...
If it's stolen, shame on'em. It's far better then the student's, but shame.
Nevertheless, it's still an incredible idea. I guess there are better ways to design it, but it works this way.
And i think it's edgy to address a safety issue stating that you can disobey the law and not get caught. I think it's bold. I like the approach, everything is too politically correct.
We expect better work for Goodyear, this ic very mediocre stuff.