Advertisement

Coast

Agency: 
Published/Aired: 
June 2012
Like
132
Description: 

If it's not Goodyear, good luck.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Felipe Gall, Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Salles, Jose Neto
Copywriter: Samir Mesquita
Planners: Fernanda Flandoli, Flavio Proença
Client Team Director: Rui Moreira Luciana Guidi
Photographer: CGI Getty Images
Designer: Lars Erik Fisk
Print Producers: Elaine Carvalho, Flavio Zamboni
Illustrator: CWF3D
Account managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Art Buyers: Monica Beretta, Stephanie Wang
Media team: Gustavo Gaion, Gabriela Ben David

Comments (28)

Log in or register to post comments

Highest Rated

L. Wiesen's picture
L. Wiesen
Activity Score 1340

Congrats

ivook's picture
ivook
Activity Score 136
Nufleg's picture
Nufleg
Activity Score 64

Yup, looks like it! (thought it was a VDub camper...)

m-adman's picture
m-adman
Activity Score 185

They should make cars like this - i like it

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Meh, if it had an argument in it, it might have worked.

stickynotes's picture
stickynotes
Activity Score 1094

great visual. very strong. ..but i take away one star per creative director that's too much on the credits.

vlwk's picture
vlwk
Activity Score 154

As much as I try to like it, I can't stop the nagging feeling that at any moment, that poor sod is going to roll off the cliff.

alausa's picture
alausa
Activity Score 1420

Hence: Good luck.

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome campaign
we see new face of car
excellent art direction

Designer Don't Do Different Things
They Do Things Differently

wave's picture
wave
Activity Score 464

good art direction

poamon's picture
poamon
Activity Score 9

good concept and production.

Saikia's picture
Saikia
Activity Score 51

if you don't have goodyear tyres you're just a whirling ball that is completely out of control, so you either have Goodyear tyres or you need lots of luck... interesting visual rendition of this thought!

Milan Solanki's picture
Milan Solanki
Activity Score 994

very good and very simple

Temple's picture
Temple
Activity Score 11337

Simplistic, weak and only for award shows.

Knella's picture
Knella
Activity Score 150

simple and good

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very good campaign. Good art work, good shoot and concept

kleenex's picture
kleenex
Activity Score 45427

nice art.

Nufleg's picture
Nufleg
Activity Score 64

Nice work. Great strapline too, since it's totally relevant and only really works with that particular brand too.

EMV's picture
EMV
Activity Score 124

N1... great art direction

ivanm16's picture
ivanm16
Activity Score 399

in love with art direction.

raulbanderas's picture
raulbanderas
Activity Score 357

love the art, nice visual

soliveira's picture
soliveira
Activity Score 41

Amazing!

hi221476693@gmail.com's picture
hi221476693@gma...
Activity Score 34

nice art.

Jef's picture
Jef
Activity Score 174

Great art and idea

DGCS's picture
DGCS
Activity Score 410

Here comes a lion. Great work!

Manoma's picture
Manoma
Activity Score 1108

Just say ... Woaoaoaoaww ;-)

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Uma bela combinaçao de luz, ambiente, 3D e uma puta idéia!

Javier Davis's picture
Javier Davis
Activity Score 84

Brilliant campaign. Probably one of the best I've seen, perfect execution and idea.

L. Wiesen's picture
L. Wiesen
Activity Score 1340

Congrats

Advertisement