Goodyear: Coast

If it's not Goodyear, good luck.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Felipe Gall, Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Salles, Jose Neto
Copywriter: Samir Mesquita
Planners: Fernanda Flandoli, Flavio Proença
Client Team Director: Rui Moreira Luciana Guidi
Photographer: CGI Getty Images
Designer: Lars Erik Fisk
Print Producers: Elaine Carvalho, Flavio Zamboni
Illustrator: CWF3D
Account managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Art Buyers: Monica Beretta, Stephanie Wang
Media team: Gustavo Gaion, Gabriela Ben David
Published: June 2012

Related videos by Shutterstock

27 comments

Nufleg's picture
Nufleg
64 pencils

Yup, looks like it! (thought it was a VDub camper...)

m-adman's picture
m-adman
185 pencils

They should make cars like this - i like it

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Meh, if it had an argument in it, it might have worked.

stickynotes's picture
stickynotes
1058 pencils

great visual. very strong. ..but i take away one star per creative director that's too much on the credits.

vlwk's picture
vlwk
154 pencils

As much as I try to like it, I can't stop the nagging feeling that at any moment, that poor sod is going to roll off the cliff.

alausa's picture
alausa
1414 pencils

Hence: Good luck.

salil.sharma's picture
salil.sharma
2278 pencils

awesome campaign
we see new face of car
excellent art direction

wave's picture
wave
327 pencils

good art direction

poamon's picture
poamon
9 pencils

good concept and production.

Saikia's picture
Saikia
48 pencils

if you don't have goodyear tyres you're just a whirling ball that is completely out of control, so you either have Goodyear tyres or you need lots of luck... interesting visual rendition of this thought!

Milan Solanki's picture
Milan Solanki
986 pencils

very good and very simple

Temple's picture
Temple
9621 pencils

Simplistic, weak and only for award shows.

Knella's picture
Knella
147 pencils

simple and good

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very good campaign. Good art work, good shoot and concept

kleenex's picture
kleenex
26435 pencils

nice art.

Nufleg's picture
Nufleg
64 pencils

Nice work. Great strapline too, since it's totally relevant and only really works with that particular brand too.

EMV's picture
EMV
124 pencils

N1... great art direction

ivanm16's picture
ivanm16
354 pencils

in love with art direction.

raulbanderas's picture
raulbanderas
357 pencils

love the art, nice visual

soliveira's picture
soliveira
41 pencils

Amazing!

hi221476693@gmail.com's picture
hi221476693@gma...
34 pencils

nice art.

Jef's picture
Jef
134 pencils

Great art and idea

DGCS's picture
DGCS
410 pencils

Here comes a lion. Great work!

Manoma's picture
Manoma
1093 pencils

Just say ... Woaoaoaoaww ;-)

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Uma bela combinaçao de luz, ambiente, 3D e uma puta idéia!

Javier Davis's picture
Javier Davis
84 pencils

Brilliant campaign. Probably one of the best I've seen, perfect execution and idea.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments