Goodyear: Circles, Goalkeeper

Goodyear. More driven

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela (Xa), Felipe Gall
Copywriter: Igor Cabo
Art Director: Jose Neto
Photographer: Platinum FMD
Art Buyers: Monica Beretta, Stephanie Wang, Juliana Gardim
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Flavio Proença, Fernando Takey
Media team: Gustavo Gaion, Gabriela Ben David
Published: March 2012

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18 comments

ABear's picture
ABear
194 pencils

interesting!

thirdseason33's picture
thirdseason33
39 pencils

Can imagine the feel how the goodyear made good control of the road.

salil.sharma's picture
salil.sharma
2278 pencils

awesome campaign

Divesh Mehta's picture
Divesh Mehta
78 pencils

WOW

zaheenkb's picture
zaheenkb
56 pencils

Did not really understand this. Is it simply about grip, or about no possibilities to loose out on grip since there is an endless circle of people?

Zaheen

hillmarky's picture
hillmarky
90 pencils

The senseless Brazilian art direction aesthetic strikes again. Well done, bozos.

Roger Keynes's picture
Roger Keynes
5498 pencils

Cool. Especially for Brazilians! Eight stars. Plus two stars just to piss of Hillmarky ;)

Will Think for Salary

Tommy G.'s picture
Tommy G.
897 pencils

What in this ad sell Good Year and not any others tires company?

DGCS's picture
DGCS
410 pencils

GREAT CAMPAIGN. GOLD

fernando aljaro's picture
fernando aljaro
750 pencils

I love it!

Fernando Aljaro / Creative Director JWT

kleenex's picture
kleenex
27230 pencils

I am just not seeing this ad.

chamindarathnayake's picture
chamindarathnayake
377 pencils

Out of 3 like this...

Chaminda Rathnayake

Javier Davis's picture
Javier Davis
84 pencils

Cool and fresh.

dbor's picture
dbor
1455 pencils

What if it is a bad goalkeeper?

bakamono's picture
bakamono
1006 pencils

then someone should link good insurance agency.

because therefore it is

Glut's picture
Glut
3947 pencils

WTF??? for my is a weak campaign...

mertos's picture
mertos
899 pencils

nice.

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