Goodyear: Break, 2

Advertising Agency: Y&R Colombia
Creative Directors: Jaime Duque
Art Directors: Jaime Duque, John Mondragon
Copywriter: Carlos Camacho
Photographer: Javier Crespo

Published: 
March 2008

12 comments

misterham's picture
misterham
25 pencils

I don't get it! Sorry… please help!

p.syche's picture
p.syche
267 pencils

you have to imagine the faces are cars with goodyear tyres. on the left the cars with the people inside go really fast, that's why you don't see the face. you can only see them when they stop. and they stop really quickly and really good thanks to their tyres. in front of a ball (cause where's a ball there's kids), a dog, or whatever the third is. you can see the face distinctly only when it stopped.

i hope i managed to explain it in an understandable fashion...

lorem_ipsum's picture
lorem_ipsum
194 pencils

haha... okay...
nobody will get it like you just said. when they drive by... looking at it for about 4 secs. or is there a
sign with additional explaination next to it... like in a museum?
this is to slow to complicated... needs a clearer exicution, but this is just waste of money for goodyear...

vidya.shankaran's picture
vidya.shankaran
724 pencils

woow you sure did explain that well !! I would not have got it without it ...

esteb's picture
esteb
673 pencils

Like it.

j4son's picture
j4son
266 pencils

nice idea

j2mango's picture
j2mango
534 pencils

why the sky?
why not road?

otrova gomas's picture
otrova gomas
47 pencils

bueno. pero deberia haber una carrtera.

caju's picture
caju
123 pencils

aviso de publicistas para publicistas

beemo's picture
beemo
47 pencils

Many times I've executed this effect of dragging pixels the width of the canvas, but I could never seem to make it work. For some reason, the finished product just looks like a Photoshop filter.

Heaven's picture
Heaven
88 pencils

Totalmente de acuerdo caju, a Barthaburu le encanta hacer eso siempre: "prints de premio"... eso qué?

chiaa!

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