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Comments (38)

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Highest Rated

TheKid's picture
TheKid
Activity Score 184

were u masturbating when u did this

sneakyhands's picture
sneakyhands
Activity Score 1857

is this supposed to be a detonator? bad.

kgeiger's picture
kgeiger
Activity Score 7306

Put a cigarette in the advert. Then delete the file.

Guest's picture
Guest

Cool. It's either going to ignite or explode!

alvinpck's picture
alvinpck
Activity Score 1467

Wouldn't know what is it without the title.

dshott's picture
dshott
Activity Score 475

two's on that

Guest's picture
Guest

it's a lighter. come on. you only thought it was a detonator because it's burnett in saudi arabia.

Guest's picture
Guest

i saw much betters ones.. for tabasco sauce! they trying to copy the style!

Guest's picture
Guest

Sorry, but that's really bad... The legacy of hot sauce ads is great. You can't compete with an ad like this one.

Guest's picture
Guest

the idea has been done. sorry, it's too literal as an execution http://inspirationalcopy.blogspot.com

funky_frogii's picture
funky_frogii
Activity Score 2536

PL EXPLAIN

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

..... and guess what? i can imagine the team involved cheering with HI-5s for such a copy ad!

ZorZi's picture
ZorZi
Activity Score 18

Cool ya Makhoul :-)

jorj's picture
jorj
Activity Score 638

what?

Guest's picture
Guest

Great Stuff :)

hadrianapolis's picture
hadrianapolis
Activity Score 733

terrible

Guest's picture
Guest

Good. Could do better.

M.N.dS E

Guest's picture
Guest

rubbish.

Guest's picture
Guest

come on guys! it happened the category is well explored worldwide.. that makes the brief a hard one (let alone the standards in KSA)....and i guess the agency was not in an international creative competition within the category , but simply trying to answer the brief for a local campaign. this would give some credit to the attempt. layout is clean. photo is good.

Guest's picture
Guest

nothing great

Guest's picture
Guest

If I never see another Hot Sauce ad, it will be too soon. Stop it. please.

Guest's picture
Guest

guys it is a lighter not a detonator

Disco Munky's picture
Disco Munky
Activity Score 3890

Nice. The "lighter" in his hand should look a bit more like a lighter and to make sure you still get a clean pack shot, whack a wee one next to the line. Confusion averted.

You still get it without that mind you, so it just comes down to taste really.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Yeah taste, that's it. Sort of how you enjoy the taste of of hot jizz in your mouth.

Disco Munky's picture
Disco Munky
Activity Score 3890

You're the sort of coward that starts a riot.

Loud and stupid.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Sorry I couldn't understand you. I believe your mouth is full of hot jizz!

Disco Munky's picture
Disco Munky
Activity Score 3890

I get what you're trying to say, but this is a website. No speaking here. Just words on a screen. You understand? No speaky. Just looky.

I'm also curious about why you insist it's "hot jiz". Is that how you like it? Just like daddy gives it to you? Or was it some uncle who face you can't remember but whose penis is all you can see at night?

You're screaming at your screen aren't you? Spaz.

"stay low, move fast"

Doin' it for the points

I hate spec's picture
I hate spec
Activity Score 46

It look like a detonator. not a lighter, which still doesn't redeem it. It's just another in a long line of hot sauce ads. Make it stop.

Ivancette's picture
Ivancette
Activity Score 153

Things that look like other things, this kind of ads sucks! are useless. they dont comunicated anything!

El que sabe, sabe arte. El que no, es redactor.

Gualcor's picture
Gualcor
Activity Score 978

good comments only come from guests... pathetic members

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

shanthu60001's picture
shanthu60001
Activity Score 20

Good Start Thierry Chehab, Elie Makhoul

contact me shanthu60001@yahoo.com, i would give you an idea too.

Guest's picture
Guest

iTs ThaT liKe A mIni kETcHuP????

I DonT Get IT!!!!

justpassingby's picture
justpassingby
Activity Score 1368

the model holding the bottle looks like a caveman, perhaps he should smack two stones together if he needs a light.

Guest's picture
Guest

Its supposed to be a lighter. Just because its done in KSA doesnt mean it has to do with bombs and detonating stuff.

Guest's picture
Guest

Light up your food with Goody hot sauce

Guest's picture
Guest

nadie se quiere prender fuego cuando pone un picante en la comida, solo quiere saborear.negativo.

Guest's picture
Guest

creo que eres idiota o no entiendes la publicidad, o ambas.

I hate spec's picture
I hate spec
Activity Score 46

To clarify then, it's shit.

TheKid's picture
TheKid
Activity Score 184

were u masturbating when u did this

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