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38 comments

sneakyhands's picture
sneakyhands
1857 pencils

is this supposed to be a detonator? bad.

kgeiger's picture
kgeiger
7102 pencils

Put a cigarette in the advert. Then delete the file.

Guest's picture
Guest

Cool. It's either going to ignite or explode!

alvinpck's picture
alvinpck
1467 pencils

Wouldn't know what is it without the title.

dshott's picture
dshott
475 pencils

two's on that

Guest's picture
Guest

it's a lighter. come on. you only thought it was a detonator because it's burnett in saudi arabia.

Guest's picture
Guest

i saw much betters ones.. for tabasco sauce! they trying to copy the style!

Guest's picture
Guest

Sorry, but that's really bad... The legacy of hot sauce ads is great. You can't compete with an ad like this one.

Guest's picture
Guest

the idea has been done. sorry, it's too literal as an execution http://inspirationalcopy.blogspot.com

funky_frogii's picture
funky_frogii
2536 pencils

PL EXPLAIN

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

..... and guess what? i can imagine the team involved cheering with HI-5s for such a copy ad!

ZorZi's picture
ZorZi
18 pencils

Cool ya Makhoul :-)

jorj's picture
jorj
638 pencils

what?

Guest's picture
Guest

Great Stuff :)

hadrianapolis's picture
hadrianapolis
733 pencils

terrible

Guest's picture
Guest

Good. Could do better.

M.N.dS E

Guest's picture
Guest

rubbish.

Guest's picture
Guest

come on guys! it happened the category is well explored worldwide.. that makes the brief a hard one (let alone the standards in KSA)....and i guess the agency was not in an international creative competition within the category , but simply trying to answer the brief for a local campaign. this would give some credit to the attempt. layout is clean. photo is good.

Guest's picture
Guest

nothing great

Guest's picture
Guest

If I never see another Hot Sauce ad, it will be too soon. Stop it. please.

Guest's picture
Guest

guys it is a lighter not a detonator

Disco Munky's picture
Disco Munky
3900 pencils

Nice. The "lighter" in his hand should look a bit more like a lighter and to make sure you still get a clean pack shot, whack a wee one next to the line. Confusion averted.

You still get it without that mind you, so it just comes down to taste really.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Yeah taste, that's it. Sort of how you enjoy the taste of of hot jizz in your mouth.

Disco Munky's picture
Disco Munky
3900 pencils

You're the sort of coward that starts a riot.

Loud and stupid.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Sorry I couldn't understand you. I believe your mouth is full of hot jizz!

Disco Munky's picture
Disco Munky
3900 pencils

I get what you're trying to say, but this is a website. No speaking here. Just words on a screen. You understand? No speaky. Just looky.

I'm also curious about why you insist it's "hot jiz". Is that how you like it? Just like daddy gives it to you? Or was it some uncle who face you can't remember but whose penis is all you can see at night?

You're screaming at your screen aren't you? Spaz.

"stay low, move fast"

Doin' it for the points

I hate spec's picture
I hate spec
46 pencils

It look like a detonator. not a lighter, which still doesn't redeem it. It's just another in a long line of hot sauce ads. Make it stop.

Ivancette's picture
Ivancette
153 pencils

Things that look like other things, this kind of ads sucks! are useless. they dont comunicated anything!

El que sabe, sabe arte. El que no, es redactor.

Gualcor's picture
Gualcor
972 pencils

good comments only come from guests... pathetic members

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

shanthu60001's picture
shanthu60001
20 pencils

Good Start Thierry Chehab, Elie Makhoul

contact me shanthu60001@yahoo.com, i would give you an idea too.

Guest's picture
Guest

iTs ThaT liKe A mIni kETcHuP????

I DonT Get IT!!!!

justpassingby's picture
justpassingby
1368 pencils

the model holding the bottle looks like a caveman, perhaps he should smack two stones together if he needs a light.

Guest's picture
Guest

Its supposed to be a lighter. Just because its done in KSA doesnt mean it has to do with bombs and detonating stuff.

Guest's picture
Guest

Light up your food with Goody hot sauce

Guest's picture
Guest

nadie se quiere prender fuego cuando pone un picante en la comida, solo quiere saborear.negativo.

Guest's picture
Guest

creo que eres idiota o no entiendes la publicidad, o ambas.

I hate spec's picture
I hate spec
46 pencils

To clarify then, it's shit.

TheKid's picture
TheKid
184 pencils

were u masturbating when u did this

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