Goody: Lighter
Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Directors: Elie Makhoul
Copywriter: Elie Makhoul
Retoucher: Fadi Kharma
Photographer: Steve Kozman
Group Account Director: George Maktabi
Published: August 2008
38 Comments
is this supposed to be a detonator? bad.
Put a cigarette in the advert. Then delete the file.
Cool. It's either going to ignite or explode!
Wouldn't know what is it without the title.
two's on that
Duncan
http://www.dshott.co.uk
it's a lighter. come on. you only thought it was a detonator because it's burnett in saudi arabia.
i saw much betters ones.. for tabasco sauce! they trying to copy the style!
Sorry, but that's really bad... The legacy of hot sauce ads is great. You can't compete with an ad like this one.
the idea has been done. sorry, it's too literal as an execution http://inspirationalcopy.blogspot.com
PL EXPLAIN
infected by a virus called creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
..... and guess what? i can imagine the team involved cheering with HI-5s for such a copy ad!
Cool ya Makhoul :-)
what?
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
Great Stuff :)
terrible
Good. Could do better.
M.N.dS E
rubbish.
come on guys! it happened the category is well explored worldwide.. that makes the brief a hard one (let alone the standards in KSA)....and i guess the agency was not in an international creative competition within the category , but simply trying to answer the brief for a local campaign. this would give some credit to the attempt. layout is clean. photo is good.
nothing great
If I never see another Hot Sauce ad, it will be too soon. Stop it. please.
guys it is a lighter not a detonator
Nice. The "lighter" in his hand should look a bit more like a lighter and to make sure you still get a clean pack shot, whack a wee one next to the line. Confusion averted.
You still get it without that mind you, so it just comes down to taste really.
"stay low, move fast"
Doin' it for the points
Yeah taste, that's it. Sort of how you enjoy the taste of of hot jizz in your mouth.
You're the sort of coward that starts a riot.
Loud and stupid.
"stay low, move fast"
Doin' it for the points
Sorry I couldn't understand you. I believe your mouth is full of hot jizz!
I get what you're trying to say, but this is a website. No speaking here. Just words on a screen. You understand? No speaky. Just looky.
I'm also curious about why you insist it's "hot jiz". Is that how you like it? Just like daddy gives it to you? Or was it some uncle who face you can't remember but whose penis is all you can see at night?
You're screaming at your screen aren't you? Spaz.
"stay low, move fast"
Doin' it for the points
It look like a detonator. not a lighter, which still doesn't redeem it. It's just another in a long line of hot sauce ads. Make it stop.
Things that look like other things, this kind of ads sucks! are useless. they dont comunicated anything!
El que sabe, sabe arte. El que no, es redactor.
good comments only come from guests... pathetic members
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
Good Start Thierry Chehab, Elie Makhoul
contact me shanthu60001@yahoo.com, i would give you an idea too.
iTs ThaT liKe A mIni kETcHuP????
I DonT Get IT!!!!
the model holding the bottle looks like a caveman, perhaps he should smack two stones together if he needs a light.
Its supposed to be a lighter. Just because its done in KSA doesnt mean it has to do with bombs and detonating stuff.
Light up your food with Goody hot sauce
nadie se quiere prender fuego cuando pone un picante en la comida, solo quiere saborear.negativo.
creo que eres idiota o no entiendes la publicidad, o ambas.
To clarify then, it's shit.
were u masturbating when u did this