Brief: Bed wetting can be an embarrassing experience for young kids. Now with Huggies Good-Nites, kids can live out their nighttime bathroom dreams worry-free.
Solution: Existing ads for safety pants show bed wetting in a negative light. Blocking accidents becomes the main message. Children must not feel scolded while learning to stop nighttime accidents. Our campaign shows going to the bathroom positively, encouraging parents to alter their stereotypes.
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17Read More
Think Pink: Campaigns Honor Breast Cancer Awareness MonthRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More