GoodNites: Wildfire
Brief: Bed wetting can be an embarrassing experience for young kids. Now with Huggies Good-Nites, kids can live out their nighttime bathroom dreams worry-free.
Solution: Existing ads for safety pants show bed wetting in a negative light. Blocking accidents becomes the main message. Children must not feel scolded while learning to stop nighttime accidents. Our campaign shows going to the bathroom positively, encouraging parents to alter their stereotypes.
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
Published: October 2009
26 Comments
Lovely!
Great!
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What a genius way to illustrate this matter.
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verrrry nice!
very nice ads. bravos
hopa, scuze
Great illustration, hats off.
Adorable, good job.
Just to the point.
Good expression. Good illustration.
UDAYpatwardhan@+91 22 98206 54722
nice illustration
:)
The idea is nice, but I just feel like there's something missing. I wasn't able to get the "bedwetting shouldn't be embarrassing" vibe without the explanation below the ad.
Man, this are great!!! Love the illustrations!!!
"Bright ideas bring better results"
Crazy-good illustrations.
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brandon
www.brandonknowlden.com
It relates to the target (mother) by speaking the child's language. Lovely!
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the fire has an angry face.
love the brief more than the work.
shahid
bravo. good illustration style too!
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freedom to pee
I'd like to join to this chorus of oh's and ah's. This campaign is just great. Chapeau bas.
Diamond Ogilvy, I really, really like the strategy behind this.
Nice approach, execution, idea, concept. Congratulations!!
Agree. Beautiful work.
cool & funny illustration
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~ Quite obviously, I have gathered no moss ! ~
awww, that cute. straight to the mothers heart
funny :)
really nice campaign!