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GoodNites: Wildfire

GoodNites: Wildfire
Your rating: None Average: 7 (44 votes)

Brief: Bed wetting can be an embarrassing experience for young kids. Now with Huggies Good-Nites, kids can live out their nighttime bathroom dreams worry-free.

Solution: Existing ads for safety pants show bed wetting in a negative light. Blocking accidents becomes the main message. Children must not feel scolded while learning to stop nighttime accidents. Our campaign shows going to the bathroom positively, encouraging parents to alter their stereotypes.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
Published: October 2009

26 Comments

icyheart81's picture 50 pencils
icyheart81 | Fri, 2010-01-29 03:03

Lovely!

mikeelrapido's picture 1943 pencils
mikeelrapido | Fri, 2010-01-29 03:41

Great!

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Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2010-01-29 04:05

What a genius way to illustrate this matter.

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john doe's picture 1575 pencils
john doe | Fri, 2010-01-29 04:41

verrrry nice!

shortafella's picture 1033 pencils
shortafella | Fri, 2010-01-29 05:13

very nice ads. bravos

hopa, scuze

Marlus Lau's picture 1764 pencils
Marlus Lau | Fri, 2010-01-29 06:17

Great illustration, hats off.

michdec's picture 444 pencils
michdec | Fri, 2010-01-29 09:00

Adorable, good job.

silvi's picture 4174 pencils
silvi | Fri, 2010-01-29 09:05

Just to the point.

patUDAY's picture 356 pencils
patUDAY | Fri, 2010-01-29 09:19

Good expression. Good illustration.

UDAYpatwardhan@+91 22 98206 54722

DeColorSerio's picture 13 pencils
DeColorSerio | Fri, 2010-01-29 11:12

nice illustration

sandhya rao's picture 217 pencils
sandhya rao | Fri, 2010-01-29 13:31

:)

ricklongo's picture 1246 pencils
ricklongo | Fri, 2010-01-29 13:59

The idea is nice, but I just feel like there's something missing. I wasn't able to get the "bedwetting shouldn't be embarrassing" vibe without the explanation below the ad.

WillyLatasa's picture 618 pencils
WillyLatasa | Fri, 2010-01-29 14:22

Man, this are great!!! Love the illustrations!!!

"Bright ideas bring better results"

bknowlden's picture 3676 pencils
bknowlden | Fri, 2010-01-29 15:42

Crazy-good illustrations.

--
brandon

www.brandonknowlden.com

brandingworthspreading's picture 656 pencils
brandingworthspreading | Fri, 2010-01-29 16:27

It relates to the target (mother) by speaking the child's language. Lovely!

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zerocool's picture 428 pencils
zerocool | Sat, 2010-01-30 00:34

the fire has an angry face.

shahidali's picture 3864 pencils
shahidali | Sat, 2010-01-30 00:44
4

love the brief more than the work.

shahid

ek kanya's picture 814 pencils
ek kanya | Sat, 2010-01-30 06:17

bravo. good illustration style too!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

raghavendra's picture 238 pencils
raghavendra | Sat, 2010-01-30 08:57

freedom to pee

miko1aj's picture 2712 pencils
miko1aj | Mon, 2010-02-01 11:57

I'd like to join to this chorus of oh's and ah's. This campaign is just great. Chapeau bas.

http://www.mixcloud.com/miko1aj/

elnietodeNicho's picture 360 pencils
elnietodeNicho | Wed, 2010-02-03 17:02

Diamond Ogilvy, I really, really like the strategy behind this.
Nice approach, execution, idea, concept. Congratulations!!

nimshady's picture 46 pencils
nimshady | Thu, 2010-02-11 13:28

Agree. Beautiful work.

rolling.stone's picture 2750 pencils
rolling.stone | Tue, 2010-02-16 04:43

cool & funny illustration

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~ Quite obviously, I have gathered no moss ! ~

Wordnerd's picture 6617 pencils
Wordnerd | Tue, 2010-02-16 04:45
9

awww, that cute. straight to the mothers heart

Holly Boy's picture 42 pencils
Holly Boy | Tue, 2010-03-09 05:10

funny :)

arroz y asado's picture 21 pencils
arroz y asado | Fri, 2010-12-03 09:15

really nice campaign!

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