GoodNites Underwear: Cloud

New GoodNites Underwear are a dream come true.
Now with cooler graphics, a quieter, a softer fabric, and a more comfortable feel, new GoodNites underwear are nothing short of a dream come true. Try them. With all those improvements everyone can sleep a little easier.
Sweet Dreams.
GoodNites lighten the night.

Hugh Kretschmer created a campaign for JWT/NY client Kimberly-Clark's GoodNites brand which recently launched in national pubs. The images, aimed at bringing the magic back into bedtime for older-aged bed-wetters and their parents, utilize Kretschmer's unique, bird's-eye-view in-camera technique and a plethora of handmade props he helped design to create dreamlike scenes where the kid is the hero.

Advertising Agency: JWT New York, NY USA
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Danny Gonzalez
Photographer: Hugh Kretschmer
Art Buyer: Sara Clark
Published: July 2010

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5 comments

Guest's picture
Guest

I'd Buy this.....

alexander_bickov's picture
alexander_bickov
3279 pencils

Great work

Guest's picture
Guest

excellent art

paumarques's picture
paumarques
1314 pencils

molt xula la campanya!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Bravo.

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