GoodNites: Sea
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
Published: October 2009


12 Comments
love the illustrations
freaking funny:)
hopa, scuze
haha very good!
Wonderful!
Good expression. Good illustration. good work.
UDAYpatwardhan@+91 22 98206 54722
Perfect.
I Love It.
too many colours. the fact that it may be for kids does not mean it shouldn't have a hierarchy.
I see every element shouting.
funny...delightful
Every once in a while I see an ad and say "You know, that's so simple, so logical, so insightful", that it's just such a great ad.
As a kid you remember having dreams where you'd pee on a bee, or pee off a cliff (come on I know you have). It was such a liberating feeling. Then you'd wake up and realize your sheets were soaked and you'd have to suffer the embarrassment of your parents smiling as they carted your stuff to the laundry tub :-/
This really us a great ad - it captures the freedom of the act, and the lack of worry, while the tasteful illustrations perfectly reflect the dream state.
Really nice.
funky
Though the idea is very nice, i think it needs a copy...
great job ;)