Goodyear. For the heroes of the road.
www.goodyear.com.br
Agency: McCann Erickson, Sao Paulo, Brazil
Creative Director: Milton Mastrocessario (Cebola)
Art director: Daniel Chagas Martins
Copywriter: André Arruda
Illustrator: Daniel Chagas Martins
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
23 Comments
what???? brazilian scammers!
is there life before death?
First you come up with a visual, client's brief, brand idea doesn't matter. Then you try to come up with a line that fits the visual. Then you have something that looks cool, but has no message. SO who are the 'heros of the road'? The ambulance people?
Desi
www.DesiCreative.com
hahhaha, good on ya mate!
is there life before death?
Yeah i second that.
What a pointless ad.
www.aaasmith.blogspot.com
Smart choice. Now with the new Transformers movie in theatres.
BUT! First thing we learned in ad-school...NEVER but NEVER chinese a text so it reads from top to bottom. Only if it enhances an ad. And here it clearly doesn't
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I disagree, this isn't a smart choice, because compared to the Transformers stuff,it wall always look like a crap imitation, as it does.
What a cack ad.
www.aaasmith.blogspot.com
Yes it is a poor imitation. But what do you think. Will an ad that just shows a car or an ad with a transformer car attract more attention?
I must agree that is a terrible ad, not just the layout which is u-g-l-y but the transformer is bad too
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Absolutely pointless.
This is fuckin rip off: http://w
____________________________________
Time is the new currency: www.JWT.de
Cars transformed in robots like in the old cartoon Transformers???? CONGRATULATIONS!!!! You are the #240 team to do something like this! You deserve 5 internets!
this internet thingy is stupid, but fun...hehe! cool trend
~ old habits die hard, older ones never do ~
I still dont get the internet thing..
Dick Huges is fair and unreasonable when it comes to awarding internets to ads on this site. just sit and watch in awe of his decisions. one day, i hope to get an internet from Dick Huges.
My name is ellehcimeo, and i approve of the internets.
LMFAO! okay someone please digitally make a "Dick Huges Internets" ribbon...
The Internets work like the ads in Archive. Is a 1 guy decision. So there is no reasonable criteria to decide how much internets you deserve, like there is no criteria to decide which ads get in the Archive magazine.
And don't forget that "The Internets" are a rare award that you can only see here in AOTW.
And by the way, lemme use this space to thanks Ivan for this website. Is by far the coolest ad website I ever been. Because everyone can give their opinions about the ad and since we are all ad people we love to give opinions about everything. So thanks Ivan for keeping the space open.
I agree Ivan is pretty cool like that. yeah Ivan "Thank You".
Sincerely,
Arnold Santillan
714-206-2459
I am so TIRED of these Tire ads.
Sincerely,
Arnold Santillan
714-206-2459
are you sure you don't mean "tyred"?
*blink blink*
nice... i bet you are a copywriter...
you owe me a Guiness. i'm an art director who wishes she were a copywriter. oh dare to dream.
ok I owe you a guiness.
I don't know what I'm enjoying more: trying to anticipate which ad is gonna pick up the next internet, or where the sexual tension between you two will lead....
Wow, come on you two, just kiss!
Its the Dick Huges name, gets the ladies every time.
I get no luck with she-male javelin...
www.aaasmith.blogspot.com