Good Night Mattress: Deep Sleep, Woman

The Spirit is in deep rest.

Advertising Agency: J&J Advertising, Shanghai, China
Creative Director: Aaron Cheng
Art Director: Apple Lee, Wang Xing
CopyWriter: Chen Rui
Photographer: Riser
Published: December 2009

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14 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Lovely work

Hibon's picture
Hibon
3731 pencils

Very interesting approach... nice work.

Simple ideas are the best !

Misstree's picture
Misstree
425 pencils

Oh yeah...very 'original' approach.

1.) Take a ready image from gettyimages.com : CF049706.tif (you'll also find the rest of the 'campaign' on getty under various tags).
2.) Think hard what would be the best pseudo product you could use it for.
3.) Take the most obvious one (the lady's asleep = Voila! a mattress ad!!)
4.) Finito! You are on the front page of adsoftheworld!

(Applause).

.............................

Not all who wander are lost.

AssassinX's picture
AssassinX
1329 pencils

What a shame.

If Im their boss, I would fire the whole team!

rolling.stone's picture
rolling.stone
2740 pencils

and they got a photographer too; lol

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

fadirahhal's picture
fadirahhal
235 pencils

Misstree Your totally RIGHT !!!!! he did NOTHING...

zhangyu's picture
zhangyu
7 pencils

这种广告发上来实在是丢人,原创性呢,以后不用广告公司了,直接找gettyimages就可以了。
我不知道作者出于什么想法,敢把她发到ADS上,我佩服的是你们的勇气。

zhangyu's picture
zhangyu
7 pencils

这种广告发上来实在是丢人,原创性呢,以后不用广告公司了,直接找gettyimages就可以了。
我不知道作者出于什么想法,敢把她发到ADS上,我佩服的是你们的勇气。

mikeelrapido's picture
mikeelrapido
1929 pencils

Really good ad.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Brain-Art's picture
Brain-Art
1101 pencils

Boring

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Chinese,, known for...

art.vs.commerce's picture
art.vs.commerce
566 pencils

soo boring and they don't make sense

sarakye's picture
sarakye
22 pencils

The visuals are quite unique. the copy... I'm not so sure about.

Guest's picture
Guest

这广告一看就不是中国人的思维, 果然............

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