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Good Night Mattress: Deep Sleep, Woman

Good Night Mattress: Deep Sleep, Woman
Your rating: None Average: 4.9 (26 votes)

The Spirit is in deep rest.

Advertising Agency: J&J Advertising, Shanghai, China
Creative Director: Aaron Cheng
Art Director: Apple Lee, Wang Xing
CopyWriter: Chen Rui
Photographer: Riser
Published: December 2009

14 Comments

alexander_bickov's picture 3321 pencils
alexander_bickov | Sat, 2010-01-23 06:11

Lovely work

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Hibon's picture 3591 pencils
Hibon | Sat, 2010-01-23 09:24
6

Very interesting approach... nice work.

Simple ideas are the best !

Misstree's picture 401 pencils
Misstree | Sun, 2010-01-24 04:22

Oh yeah...very 'original' approach.

1.) Take a ready image from gettyimages.com : CF049706.tif (you'll also find the rest of the 'campaign' on getty under various tags).
2.) Think hard what would be the best pseudo product you could use it for.
3.) Take the most obvious one (the lady's asleep = Voila! a mattress ad!!)
4.) Finito! You are on the front page of adsoftheworld!

(Applause).

.............................

Not all who wander are lost.

AssassinX's picture 1335 pencils
AssassinX | Wed, 2010-02-03 16:16

What a shame.

If Im their boss, I would fire the whole team!

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2010-02-15 06:26

and they got a photographer too; lol

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

fadirahhal's picture 139 pencils
fadirahhal | Sun, 2010-01-24 07:59

Misstree Your totally RIGHT !!!!! he did NOTHING...

zhangyu's picture 6 pencils
zhangyu | Sun, 2010-01-24 22:45
1

这种广告发上来实在是丢人，原创性呢，以后不用广告公司了，直接找gettyimages就可以了。
我不知道作者出于什么想法，敢把她发到ADS上，我佩服的是你们的勇气。

zhangyu's picture 6 pencils
zhangyu | Sun, 2010-01-24 22:46
1

这种广告发上来实在是丢人，原创性呢，以后不用广告公司了，直接找gettyimages就可以了。
我不知道作者出于什么想法，敢把她发到ADS上，我佩服的是你们的勇气。

mikeelrapido's picture 1943 pencils
mikeelrapido | Mon, 2010-01-25 03:43

Really good ad.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Brain-Art's picture 1113 pencils
Brain-Art | Mon, 2010-01-25 08:44

Boring

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Mon, 2010-01-25 12:34
1

Chinese,, known for...

art.vs.commerce's picture 568 pencils
art.vs.commerce | Wed, 2010-01-27 23:04
1

soo boring and they don't make sense

sarakye's picture 22 pencils
sarakye | Thu, 2010-01-28 00:33

The visuals are quite unique. the copy... I'm not so sure about.

Guest's picture
Guest | Fri, 2010-05-28 00:44
1

这广告一看就不是中国人的思维, 果然............

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