Cape Town's new power station.
Tactical press ad which was setup in close proximity to the iconic Athlone cooling towers in Cape Town, South Africa which was due for demolition. This event drew huge crowds and loads of media coverage via television, radio and the internet.
Advertising Agency: Net#workBBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Jabulani Sigege
Photographer: Matthys van Lill
Retouching: Rafiek Newman
Published: August 2010