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Cooling Towers

Agency: 
Published/Aired: 
August 2010
Description: 

Tactical press ad which was setup in close proximity to the iconic Athlone cooling towers in Cape Town, South Africa which was due for demolition. This event drew huge crowds and loads of media coverage via television, radio and the internet.

Cape Town's new power station.

Advertising Agency: Net#workBBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Jabulani Sigege
Photographer: Matthys van Lill
Retouching: Rafiek Newman

Comments (10)

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Highest Rated

XQuantum's picture
XQuantum
Activity Score 63

It doesn't work as it should but still cool =/

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think the idea is pretty literal but even despite that it's pretty difficult to read the frequency of the radio.

Guest's picture
Guest

I first thought this was for the stereo instead of a radio station. The idea is kind of direct but still doesn't feel strong enough,

manumartin5's picture
manumartin5
Activity Score 1196

i too felt the same.!

royschellekens's picture
royschellekens
Activity Score 390

Although it's a pretty easy idea, i think a better art direction could have made it work. Now it doesn't.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Pun-gent.

The Jobless Writer
Will Think for Salary

morse's picture
morse
Activity Score 17364

Looks kinda boring... Perhaps you need to live there to understand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture
Billoughsby
Activity Score 5144

He said it: art direction lacks. A thinkstock quickie.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
Activity Score 4225

It's a good strapline. Shame that they insult the audience by putting the power station in the frame so literally.

"Look, see *this* shape is the same as *this* shape, and *that* means you like the idea, *see* how smart we are?"

Patronising visuals do not a clever advert make.

Not approved.

85TEN25's picture
85TEN25
Activity Score 13

mmh! hope is good!

XQuantum's picture
XQuantum
Activity Score 63

It doesn't work as it should but still cool =/

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