Good Hope FM: Cooling Towers

Cape Town's new power station.

Tactical press ad which was setup in close proximity to the iconic Athlone cooling towers in Cape Town, South Africa which was due for demolition. This event drew huge crowds and loads of media coverage via television, radio and the internet.

Advertising Agency: Net#workBBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Jabulani Sigege
Photographer: Matthys van Lill
Retouching: Rafiek Newman

August 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think the idea is pretty literal but even despite that it's pretty difficult to read the frequency of the radio.

Guest's picture

I first thought this was for the stereo instead of a radio station. The idea is kind of direct but still doesn't feel strong enough,

manumartin5's picture
1196 pencils

i too felt the same.!

royschellekens's picture
390 pencils

Although it's a pretty easy idea, i think a better art direction could have made it work. Now it doesn't.

Hate advertising? Make better ads.

Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

morse's picture
17002 pencils

Looks kinda boring... Perhaps you need to live there to understand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture
5124 pencils

He said it: art direction lacks. A thinkstock quickie.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
4225 pencils

It's a good strapline. Shame that they insult the audience by putting the power station in the frame so literally.

"Look, see *this* shape is the same as *this* shape, and *that* means you like the idea, *see* how smart we are?"

Patronising visuals do not a clever advert make.

Not approved.

85TEN25's picture
13 pencils

mmh! hope is good!

XQuantum's picture
63 pencils

It doesn't work as it should but still cool =/

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