Goobers Peanut Butter and Jelly: Classic pairs, 4

this is a god damn good campaign, especially there is no text!!
my only concern is why is it done using the black and white old photos?
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Everartz

i´m agree with Everatz. Classic doesn´t means without color.

Good ad! I like it.

MEMENTO IN PRINT!

simply kool.

i didnt understant this crappy shit

Crappy shit is a bit harsh, but I also don't get it.

Two things that go well together.

then you're not classic

hey... its a nice idea once u understand it...but its little difficult to understand i guess....

Look at the product at the bottom right...it's striped with alternate arrangement of peanut butter and jelly. So is the visual of the classic pairs. And peanut butter and jelly are inseparable things and so are these pairs.

Intriguing. Would cut through the clutter also and people would remember the package and the brand.

another great one ... respect.. i like the characters on the products .

Each faces shown demonstrates how the product felt (it's taste). This ad is a lil bit misleading but we've gat only 2 faces up there. A man and a woman. Probably, these twos are couples.

Each faces shown demonstrates how the product felt (it's taste). This ad is a lil bit misleading but we've gat only 2 faces up there. A man and a woman. Probably, these twos are couples.

Good I like it

Quote: Because it says "classic pair".

No, it doesn't say this anywhere on the ad.

If it needs explaining, put it on the ad. Not on a title that a consumer can't read.

NOW WITH MORE SALMONELLA!