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34 comments

Guest's picture
Guest

too much of a pose

pixelbomb1's picture
pixelbomb1
2555 pencils

hey johanna karsten! please next time photoshop™®© the light reflection and the tripod

Sincerely,
Arnold Santillan
714-206-2459

Tron's picture
Tron
174 pencils

pathetic.

Guest's picture
Guest

Comments on this website are too much offensive

Tron's picture
Tron
174 pencils

theres way too many [edited by admin for foul language] things abt this ad to even try and be nice.

Guest's picture
Guest

This is the S&F Berlin "Weru - Soundproof window" campaign. But badly executed.

Guest's picture
Guest

similar visual but different idea. imho. and i think it serves the purpose here...vw is a tough thing to make ads for.

Tron's picture
Tron
174 pencils

Guest, wateva ur smoking, dont do it near the children.

Just cos the objects are smaller in both campaigns, doesnt mean its the same idea.

The one is about a bigger trunk and the other is about reducing noise.

The Weru campaign was great, this is first based, unoriginal, and wats more, it's shockingly executed.

espiralito's picture
espiralito

the thinking on this campaign is not that bad... i think it goes straight to the benefit of the product... more space in your car, everything seems to be smaller... mathematically it works... but the execution is not the best

f.e. this mom is just using one hand to lift something... things should be smaller for the trunk, not for you...... so, because there's more space you can lift one bicicle with just one hand??? it seems to be more important than the fact that its smaller for the car.. you know what i mean? it looks more like a vitamines supply or something...... it shouldnt be about you get bigger.. it should be about things look smaller inside the car... not that you can lift things with one hand

i hope this is useful

peace

Kris.'s picture
Kris.

I don't see what everyone's problem is. Besides the not so stellar, but effective retouching, what's wrong with this? In my opinion this is as clear as can be, it's a good idea.

Tron's picture
Tron
174 pencils

Nobody has a problem, the problem is that this ad is reeealy bad.

Kris.'s picture
Kris.

I dare to ask you why, and on what planet you live where ads like these are 'reeealy bad'.

Tron's picture
Tron
174 pencils

1. More space has been dramatized a lot better in others car ads. For example, Peugeot did a campaign that was illustrated like story books and showed really little kids going on an adventure across the back seat of a Peugeot 307. Not only will these ads appeal more to the consumer because of the technique of childrens storybook illustration, but they're also taking the benefit from an unusual angle which ads more drama and originality.

2. These ads are confusing because of the womens interaction with the objects. Is she a giant, are the objects for miniature people, does the car shrink ur stuff?

3. Even if this was'nt a bad idea, could they have at least gotten their light sources correct and put in better drop shadows? Those objects all look totally comped.

For me a bad ad is an ad that lacks originality and idea and is badly executed. These ads tick all of those 3 boxes.

Kris.'s picture
Kris.

Ok, then we simply disagree on some points like the lack of originality and the confusing bit. I think it's rather nice and simple, not much else to it. I thought it was so direct and easy to understand that I couldn't really understand someone having a problem with it.

Guest's picture
Guest

Nice ads. Nice execution. I don´t see why it´s such a big deal. Good basic advertising.

Bink's picture
Bink

That's excactly the problem. Volkswagen ads shouldn't be basic, they should be brilliant. These are obviously not.

Nthngmn's picture
Nthngmn
626 pencils

as opposed to every other client? No ad should be basic.

Guest's picture
Guest

I think VW ads are boring. They´re stuck in 1978, creatively. Except for crispins stuff in the us.

Guest's picture
Guest

I think these are rather nice. Simple.

Kaz's picture
Kaz
162 pencils

I like the idea. I dislike the execution. Some of the mini-objects look like they are flying

puppiepoppy's picture
puppiepoppy
1636 pencils

I think the digital retoucher spend so much time shrinking those items that he did a rather average retouching on them. The worst of the worse comment is that he forgotten to retouch away the softboxes (it's next to the headlight!) and the light frames, etc. Gosh! Unbelievable easy to spot but so easily missed.

Wait! Is that the bloody Art Director in that reflection???!

"Bowww Wowww"

Qbird's picture
Qbird
142 pencils

for those who think this is good...
ask yourself, does this AD change the way u look at this product??
or does it makes u want to buy this car??
or is it u like it cos its just something interesting that u can't see it on daily newspaper..

kgeiger's picture
kgeiger
7085 pencils

This is a car advert. Sure, there has to be an idea to classify it as an advert. But the car should always look perfect - no matter how bad the advert part is - or isn't. And in this case, it's simply not so.
"Amazing space, how bitter the sound..."

Boyness's picture
Boyness

I thin they are cosy in a fresh way. It´s a family car and the ads focus on family issues without getting too funny and ending up a meaningless gag. Nice, but not in any way legendary, but then again, does everything has to be?

twelve_noon's picture
twelve_noon
617 pencils

soooo first-level thinking...

Rog's picture
Rog
6094 pencils

Deja Vuu.

>>>> That's not an ad. THIS is an ad.

Phil's picture
Phil

hey nice try, i like the execution
but the concept..fitting small things into a big car isn't very good coz they are..small afterall

Tron's picture
Tron
174 pencils

Y is this crap ad getting so much attention?!?

GuestY's picture
GuestY

because people are morons. haha. talk about effective ads.

fractalrene's picture
fractalrene
1506 pencils

Not bad.

Julien's picture
Julien

Already exist...

gracey's picture
gracey
100 pencils

too small objects. can't see much details

manix's picture
manix
10 pencils

estoy un poco cansao de avisos que usan el recurso de agrandar o achicar para comunicar beneficios. En principio resultan atractivos, pero quedan vacío de contenidos y muuuuyyyy lejos de la gente.

manix's picture
manix
10 pencils

estoy un poco cansado de avisos que usan el recurso de agrandar o achicar para comunicar beneficios. En principio resultan atractivos, pero quedan vacío de contenidos y muuuuyyyy lejos de la gente.

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