Lost fear of hazard.
Advertising Agency: LaAge, Buenos Aires, Argentina
Creative Director: Joaquin Chas
Art Director: Lucas Zanotti
Copywriter: Ignacio Stagni
Photographer: Eduardo Wallace by StudioWallace
Retouching: Diego Chiliano by StudioWallace
Published: July 2007
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5 Comments
Not bad, but it doesn't have that 'wow' effect. It is necessary to turn the handicap into something that big? I mean, if you put the 'fear' factor in the handicap itself that will make it look like a sure and inevitable danger.
Doesn't need the shark at all. Would be a lot stronger and subtler without it.
Agree with Yokel, this, and infact all of them would actually work better without the 'fear' element; a massive expanse of sea, sand or long grass would be sufficient and subtler - better, in my opinion.
We're going to need more lube.
can any1 translate the headline for me plz
Early to bed, early to rise, work like hell and advertise
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
"Lost fear of hazard."
We're going to need more lube.