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Golf Digest Magazine: Shark
Lost fear of hazard.
Advertising Agency: LaAge, Buenos Aires, Argentina
Creative Director: Joaquin Chas
Art Director: Lucas Zanotti
Copywriter: Ignacio Stagni
Photographer: Eduardo Wallace by StudioWallace
Retouching: Diego Chiliano by StudioWallace
Published: July 2007
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Comments
Not bad, but it doesn't have that 'wow' effect. It is necessary to turn the handicap into something that big? I mean, if you put the 'fear' factor in the handicap itself that will make it look like a sure and inevitable danger.
Doesn't need the shark at all. Would be a lot stronger and subtler without it.
Agree with Yokel, this, and infact all of them would actually work better without the 'fear' element; a massive expanse of sea, sand or long grass would be sufficient and subtler - better, in my opinion.
can any1 translate the headline for me plz
Early to bed, early to rise, work like hell and advertise
"Lost fear of hazard."