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Comments (12)

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Highest Rated

fallpoetry's picture
fallpoetry
Activity Score 10

PS. 2 stock photos, 1 product picture, times new roman and simple photoshop skills and they still could have done it better.

CurryJ's picture
CurryJ
Activity Score 955

Somebody help me out here. The headline says "Don't mess with the legend"...but the visuals are saying exactly the opposite to me. Am I missing something?

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I think; therefore I am

chris myles's picture
chris myles
Activity Score 429

yh totally agree with CurryJ. we should have someone explaining the idea.

Wordnerd's picture
Wordnerd
Activity Score 6692

you both got it right. there is nothing more to get. it's just a lame campaign with too many ads

djinnn's picture
djinnn
Activity Score 39

they trying to say that you should drink it (by the way what drink is that? Whisky?), not play with the bottle.
The sophmore at Ad major level ad.

CurryJ's picture
CurryJ
Activity Score 955

Thanks for the explanation, djinnn. However, while it's an interesting proposition, it's still coming out clearly enough for me.

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I think; therefore I am

CurryJ's picture
CurryJ
Activity Score 955

sorry, it's still NOT coming out clearly enough for me....

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I think; therefore I am

paumarques's picture
paumarques
Activity Score 1312

concepte trallat. gran direcció d'art.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

raghavendra's picture
raghavendra
Activity Score 232

messy actions should ideally have backfired, to make it really interesting

silvi's picture
silvi
Activity Score 4172

In this case, brand is not visible.

everartz's picture
everartz
Activity Score 7609

the visual is neat and clean.. but other than that im not sure

| Everartz |

fallpoetry's picture
fallpoetry
Activity Score 10

I personally kind of hate the visual for two aspects:
- Font is useless and too "decorative" for the whole "let's do it simple" trend they're trying to follow.
(I believe the font is called Bleeding Cowboys)and text gradient's too complex.
- execution is too confusing. I mean honestly, what legend? doesn't a legend brand use it's logo to sign the ad? why use the logo only on the product and not skillfully placed somewhere in the ad? the ads certainly lack that "something" that makes it grand. While the idea may be good, the execution destroyed it.

fallpoetry's picture
fallpoetry
Activity Score 10

PS. 2 stock photos, 1 product picture, times new roman and simple photoshop skills and they still could have done it better.

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