Don’t mess with the legend
Advertising Agency: Gleijm & van der Waart, Eindhoven, The Netherlands
Creative Director: Maarten Boog
Art Director: Ruud Cuijpers, Ralph Smits
Published: November 2009
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15 Comments
They are saying dont mess with the legend and the bottle is messed by bullets ??
I think you are missing the point here...
even am missing the point..explain pl
Infected by a virus called CREATIVE | "And ya I Love Everything"
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They are using human truths that people do to other bottled brands and are saying respect the legend and don't do this to it...
Join the dots, it's simple...
It's a pretty big assumption that one would connect those dots. An even larger assumption that they would find it rewarding to have done so.
concepte trallat. gran direcció d'art.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
messy actions should ideally have backfired, to make it really interesting
The simple visual begs for a simple resolution, but there is none. The idea is completely enigmatic and leaves me utterly confused. (And that goes for the entire campaign).
Idea is different and risky.
I respect message.
Production is excellent.
Confused, and confusing.
Forced idea.(nice photo but no concept)
Simple ideas are the best !
yes agree would have pushed little more.
bite me
It's a no for me. Not clear enough
Same issue as everyone else here. This says to me that the legend is being significantly messed with.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
yeap, while in the rest of the work it says that the drink is the legend, ironically here, the legend is shot.