Advertisement

Flow chart, 2

Agency: 
Published/Aired: 
December 2008
Description: 

Thank God you're a man.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon

Comments (37)

Log in or register to post comments

Highest Rated

namlondon's picture
namlondon
Activity Score 31

So funny. I love it

Shiply on Smarta.com

elmatacho's picture
elmatacho
Activity Score 251

great insight congrats...

mark3r's picture
mark3r
Activity Score 1949

Ha!

JJField's picture
JJField
Activity Score 10

Not so great....

Guest's picture
Guest

funny

annasamara's picture
annasamara
Activity Score 79

This one is kind of sad and stereotypical. If you are a signal woman that is. Thank god I am married :)

And one more, just could not resist:
Thank god you are not a "prince in shining armor, who will live happily ever after with the woman he loves?"

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

Guest's picture
Guest

jajaja

RyoJiKuB's picture
RyoJiKuB
Activity Score 70

55555+

funny ^^

Guest's picture
Guest

Copying an idea from award-winning ads for vodka but taking away the humour does not make good a good advert.

http://adsoftheworld.com/media/print/42_below_vodka_sheep

Guest's picture
Guest

that's not really the same idea as in the vodka ad. You might like it or not, but it's clearly different.

Guest's picture
Guest
Guest's picture
Guest

Huh, so, I guess it's funny to dudes that drink. If that's the only group they care to cater too... I guess good job.
Nice to know my gender's cash or opinion of their campaign is of no value to them.

Guest's picture
Guest

it's an advertisement for beer. demographics they don't care about: females. prohibitionists.

Guest's picture
Guest

Oh, I guess females don't drink beer then.

Guest's picture
Guest

The ones that do will probably laugh at these ads too!

Guest's picture
Guest

+10 internets

Guest's picture
Guest

Hilarious.

I am definitely adding this to my gallery of Wallpapers.

http://www.linkbucks.com/gallery/f0c4600e

Guest's picture
Guest

All sadness ends with ice cream. This is a truth my friends.

the thing is simple and makes sense to guys that like beer. so i suppose it's a success in that regard.

i believe some posters may be "overthinking" it a bit. they would, more than likely, occupy the righthand side of the diagram.

veemaster's picture
veemaster
Activity Score 33

Thank..God!

Guest's picture
Guest

great! and as a nice add-on: uncovering the frustrations of women without any sense of humour!!!

Guest's picture
Guest

Hooray, ridiculous negative stereotypes!

Guest's picture
Guest

douchey

Guest's picture
Guest

Haha ladies don't like the beer 'n sexin they like fruity drinks and having babies or else they eat ice cream I see what they did there

Guest's picture
Guest

Holy hell this is stupid. I'm a woman and I drink beer and enjoy sex, don't eat ice cream and don't plan to have kids.

I will also never drink Goldstar beer.

Guest's picture
Guest

You're not missing much. It's like water.

Guest's picture
Guest

Sexist crap!

Guest's picture
Guest

Sexist bs. I like beer, sex and am childfree.

Guest's picture
Guest

go and do some washing up then

Guest's picture
Guest

I think they should add bitching about this flow chart to the female's side of it.... ps i love beer :-)

Guest's picture
Guest

Fun advertising! Advertising does not have to politically correct. Best laughs were given by the rigid ladies commenting here. Come on, SMILE you are not living in Sweden!
From now on I will always ask for this (israelian?) beer.

Guest's picture
Guest

As real as life!!!! :)

Guest's picture
Guest

So many people here are talking about the negative portrayal of women here. While I agree, the portrayal of men is equally negative. My husband just called it a "degrading picture of men." I drank Goldstar in Israel, and they definitely need some great advertising to sell it, cuz it's nothing to write home about.

Guest's picture
Guest

Sometimes... women are not that complicated!

Guest's picture
Guest

I think the portrayal of men is more negative than the woman one, actually. Pretty sad, eh.

Guest's picture
Guest

Relax, all, it's actually rather funny from both sides.

Guest's picture
Guest

Guys if you look at the target market, culture of Israel...women are subject to double standards and there the bigger market @ the time of publication of this ad men were the main market.

jos3ph's picture
jos3ph
Activity Score 2

the icecream part is hilarious!

namlondon's picture
namlondon
Activity Score 31

So funny. I love it

Shiply on Smarta.com

Advertisement