Goldstar Beer: Flow chart, 2
Thank God you're a man.
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon
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37 Comments
great insight congrats...
Ha!
:::MARK3R:::
Not so great....
funny
This one is kind of sad and stereotypical. If you are a signal woman that is. Thank god I am married :)
And one more, just could not resist:
Thank god you are not a "prince in shining armor, who will live happily ever after with the woman he loves?"
Annya A.Uslontseva
Graphic Designer
www.auadesign.com
jajaja
55555+
funny ^^
Copying an idea from award-winning ads for vodka but taking away the humour does not make good a good advert.
http://adsoftheworld.com/media/print/42_below_vodka_sheep
that's not really the same idea as in the vodka ad. You might like it or not, but it's clearly different.
Awesome!!!
http://admanspicks.blogspot.com/
Huh, so, I guess it's funny to dudes that drink. If that's the only group they care to cater too... I guess good job.
Nice to know my gender's cash or opinion of their campaign is of no value to them.
it's an advertisement for beer. demographics they don't care about: females. prohibitionists.
Oh, I guess females don't drink beer then.
The ones that do will probably laugh at these ads too!
+10 internets
Hilarious.
I am definitely adding this to my gallery of Wallpapers.
http://www.linkbucks.com/gallery/f0c4600e
All sadness ends with ice cream. This is a truth my friends.
the thing is simple and makes sense to guys that like beer. so i suppose it's a success in that regard.
i believe some posters may be "overthinking" it a bit. they would, more than likely, occupy the righthand side of the diagram.
Thank..God!
great! and as a nice add-on: uncovering the frustrations of women without any sense of humour!!!
Hooray, ridiculous negative stereotypes!
douchey
Haha ladies don't like the beer 'n sexin they like fruity drinks and having babies or else they eat ice cream I see what they did there
Holy hell this is stupid. I'm a woman and I drink beer and enjoy sex, don't eat ice cream and don't plan to have kids.
I will also never drink Goldstar beer.
You're not missing much. It's like water.
Sexist crap!
Sexist bs. I like beer, sex and am childfree.
go and do some washing up then
I think they should add bitching about this flow chart to the female's side of it.... ps i love beer :-)
Fun advertising! Advertising does not have to politically correct. Best laughs were given by the rigid ladies commenting here. Come on, SMILE you are not living in Sweden!
From now on I will always ask for this (israelian?) beer.
As real as life!!!! :)
So many people here are talking about the negative portrayal of women here. While I agree, the portrayal of men is equally negative. My husband just called it a "degrading picture of men." I drank Goldstar in Israel, and they definitely need some great advertising to sell it, cuz it's nothing to write home about.
Sometimes... women are not that complicated!
I think the portrayal of men is more negative than the woman one, actually. Pretty sad, eh.
Relax, all, it's actually rather funny from both sides.
Guys if you look at the target market, culture of Israel...women are subject to double standards and there the bigger market @ the time of publication of this ad men were the main market.
the icecream part is hilarious!
So funny. I love it
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